
{"id":296023,"date":"2020-10-27T04:00:00","date_gmt":"2020-10-27T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/watch-on-demand-the-future-of-dooh-in-anz\/"},"modified":"2023-07-12T06:25:09","modified_gmt":"2023-07-12T06:25:09","slug":"watch-on-demand-the-future-of-dooh-in-anz","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/watch-on-demand-the-future-of-dooh-in-anz\/","title":{"rendered":"Watch On-Demand &#8211; The Future of DOOH in ANZ"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Digital out-of-home<\/strong> has gone through some significant changes over the past few years. This has presented not only opportunities but challenges for advertisers.<\/p>\n<p>Join industry experts,<strong> Jessica Miles, <\/strong>IAS Country Manager ANZ<strong>, Laura Wall, <\/strong>Head of Programmatic at Shopper Media Group<strong>, Phoebe Chan, <\/strong>Operations Director, Performance at Publicis Media and<strong> Jason Cooper, <\/strong>Founder and MD of Thorndyke as they discuss how advertisers can navigate their way through DOOH and what lies ahead for the ANZ market.<\/p>\n<p>This webinar is now available for download On-Demand.<\/p>\n<p>Key discussion topics included:<\/p>\n<ul>\n<li>Evolution of DOOH<\/li>\n<li>Challenges, potential and pitfalls of DOOH<\/li>\n<li>Scale and programmatic buying opportunities<\/li>\n<\/ul>\n<p><strong>Watch On-Demand now!<\/strong><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join industry experts, Jessica Miles, IAS Country Manager ANZ, Laura Wall, Head of Programmatic at Shopper Media Group, Phoebe Chan, Operations Director, Performance at Publicis Media and Jason Cooper, Founder and MD of Thorndyke as they discuss how advertisers can navigate their way through DOOH and what lies ahead for the ANZ market.<\/p>\n","protected":false},"author":22,"featured_media":296025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,212],"tags":[],"class_list":["post-296023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-apac","category-programmatic-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Watch On-Demand - The Future of DOOH in ANZ - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/watch-on-demand-the-future-of-dooh-in-anz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch On-Demand - The Future of DOOH in ANZ\" \/>\n<meta property=\"og:description\" content=\"Join industry experts, Jessica Miles, IAS Country Manager ANZ, Laura Wall, Head of Programmatic at Shopper Media Group, Phoebe Chan, Operations Director, Performance at Publicis Media and Jason Cooper, Founder and MD of Thorndyke as they discuss how advertisers can navigate their way through DOOH and what lies ahead for the ANZ market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/watch-on-demand-the-future-of-dooh-in-anz\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-27T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T06:25:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Copy-of-Future-of-DOOH-in-ANZ-Title-Subtitle-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/watch-on-demand-the-future-of-dooh-in-anz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/watch-on-demand-the-future-of-dooh-in-anz\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Watch On-Demand &#8211; 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