{"id":296056,"date":"2020-09-01T16:00:00","date_gmt":"2020-09-01T16:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/streaming-wars-the-impact-of-stay-at-home-behaviours-on-ctv\/"},"modified":"2023-08-08T23:23:54","modified_gmt":"2023-08-08T23:23:54","slug":"streaming-wars-the-impact-of-stay-at-home-behaviours-on-ctv","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/streaming-wars-the-impact-of-stay-at-home-behaviours-on-ctv\/","title":{"rendered":"Australia Streaming Wars &#8211; The Impact of Stay-at-Home Behaviours on CTV"},"content":{"rendered":"<p>It\u2019s no secret that\u00a0<strong>connected TV<\/strong>\u00a0adoption has skyrocketed in recent years. Consumers are drawn in by the ability to stream their favourite content \u2013 and drop unwanted cable providers \u2013 by selectively subscribing to content providers who meet their preferences and budget.<\/p>\n<p>But what happens when subscriptions start to add up? We asked\u00a0<strong>505 Australian consumers<\/strong>\u00a0about their connected TV usage and preferences when it comes to paying for subscription services.<\/p>\n<p>The report also answers the question on everyone\u2019s mind. Are consumers willing to see ads in exchange for free streaming video?<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The question on everyone's mind. Are consumers willing to see ads in exchange for free streaming video?nnIt's no secret that connected TV adoption has skyrocketed in recent years. Consumers are drawn in by the ability to stream their favourite content \u2013 and drop unwanted cable providers \u2013 by selectively subscribing to content providers who meet their preferences and budget.nnBut what happens when subscriptions start to add up? We asked over 500 Australian consumers about their connected TV usage and preferences when it comes to paying for subscription services. nnDownload our latest research to hear how consumers behaviours have changed and how they really feel about the Streaming Wars. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\"><strong>Download our latest research to hear how consumer&#8217;s streaming behaviours have changed and what the future holds for the Streaming Wars.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS asked\u00a0505 Australian consumers\u00a0about their connected TV usage and preferences when it comes to paying for subscription services.<\/p>\n","protected":false},"author":22,"featured_media":305426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,218,219],"tags":[],"class_list":["post-296056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-apac","category-insights-apac","category-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Australia Streaming Wars - The Impact of Stay-at-Home Behaviours on CTV - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/streaming-wars-the-impact-of-stay-at-home-behaviours-on-ctv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australia Streaming Wars - The Impact of Stay-at-Home Behaviours on CTV\" \/>\n<meta property=\"og:description\" content=\"IAS asked\u00a0505 Australian consumers\u00a0about their connected TV usage and preferences when it comes to paying for subscription services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/streaming-wars-the-impact-of-stay-at-home-behaviours-on-ctv\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-01T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T23:23:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2020\/09\/APAC_CTV_Wars_Research_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/streaming-wars-the-impact-of-stay-at-home-behaviours-on-ctv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/streaming-wars-the-impact-of-stay-at-home-behaviours-on-ctv\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Australia Streaming Wars &#8211; 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