{"id":296063,"date":"2020-08-26T04:00:00","date_gmt":"2020-08-26T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/youtube-brand-safety\/"},"modified":"2023-07-12T07:19:57","modified_gmt":"2023-07-12T07:19:57","slug":"youtube-brand-safety","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/youtube-brand-safety\/","title":{"rendered":"Brand Suitability Targeting &#038; Performance for YouTube with \u2018Channel Science\u2019"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><iframe title=\"Channel Science: A streamlined solution for YouTube\" src=\"https:\/\/player.vimeo.com\/video\/451489145?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<h4>IAS and Channel Factory Partnership<\/h4>\n<p>This week we announced our exciting partnership with Channel Factory. Our new offering, \u2018Channel Science\u2019, gives marketers increased performance and efficiency on YouTube.<\/p>\n<p>Integral Ad Science\u2019s APAC SVP\u00a0<strong>Laura Quigley<\/strong>\u00a0and Channel Factory\u2019s\u00a0<strong>Trent Silins<\/strong>\u00a0both spoke of the partnership this week.<\/p>\n<p>\u201cWe are thrilled to jointly announce the world\u2019s first combined brand safety and performance optimisation solution for YouTube campaigns in the region. This solution will help advertisers in APAC who are seeking to run their youtube campaigns on brand-safe, brand-suitable content to positively target and engage their consumers,\u201d said\u00a0<strong>Laura Quigley, SVP APAC at IAS.<\/strong><\/p>\n<p>\u201cWith the increasing need from clients on visibility and the overall safety in the evolving digital landscape. We are thrilled to announce a collaborative partnership with IAS. Combining leading expertise, innovation, and technology in order to support advertisers with joint products from two of the most trusted YTMP partners. Collectively this will only further help in achieving brand safety, brand suitability, and ROI goals where accuracy matters, \u201csaid\u00a0<strong>Trent Silins, VP APAC of Channel Factory.\u201d<\/strong><\/p>\n<h4>Watch our video<\/h4>\n<p>With so many platforms and devices in the digital landscape, advertisers want streamlined solutions for media buying.\u00a0<a href=\"\/insider\/channel-factory-partnership\/\">Channel Science<\/a>, gives marketers increased performance and efficiency on YouTube. Together, our channel- and video-level brand safety paired with Channel Factory\u2019s expert curation of YouTube content has created a match made in digital heaven.<\/p>\n<p>Learn more about how you can achieve YouTube Brand Safety and Suitability with Channel Science in the\u00a0<strong>above video<\/strong>.<\/p>\n<h4>Further resources are available through the download form below<\/h4>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Suitability Targeting &#038; Performance for YouTube with \u2018Channel Science\u2019<\/p>\n","protected":false},"author":1,"featured_media":293819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,221],"tags":[],"class_list":["post-296063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-topics-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Suitability Targeting &amp; Performance for YouTube with \u2018Channel Science\u2019 - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Channel Science gives marketers increased performance and efficiency on YouTube. Learn more about how to achieve YouTube Brand Safety and Suitability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/youtube-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Suitability Targeting &amp; Performance for YouTube with \u2018Channel Science\u2019\" \/>\n<meta property=\"og:description\" content=\"Channel Science gives marketers increased performance and efficiency on YouTube. 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