{"id":296064,"date":"2020-08-25T04:00:00","date_gmt":"2020-08-25T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/channel-factory-partnership\/"},"modified":"2023-08-22T19:55:56","modified_gmt":"2023-08-22T19:55:56","slug":"channel-factory-partnership","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/","title":{"rendered":"Introducing Channel Science &#8211; Optimising YouTube Campaigns"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-117785\" src=\"\/wp-content\/uploads\/2020\/08\/IAS_CF_600x300_DE-760x380.jpg\" alt=\"YouTube Werbung\" width=\"760\" height=\"380\" \/><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8216;Channel Science&#8217; is a new solution that helps advertisers to leverage both companies\u2019 technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.<\/span><\/p>\n<h4>IAS &amp; Channel Factory<\/h4>\n<p><span style=\"font-weight: 400;\">The industry-leading partnership between <\/span><a href=\"https:\/\/channelfactory.com\/\"><span style=\"font-weight: 400;\">Channel Factory<\/span><\/a><span style=\"font-weight: 400;\"> and IAS\u00a0 &#8216;Channel Science&#8217; helps advertisers to leverage both companies\u2019 technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS\u2019s channel and video level protection combined with Channel Factory\u2019s expert curation of YouTube content and performance-led approach provides marketers with a powerful, one-stop solution for YouTube advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are thrilled to jointly announce the world\u2019s first combined brand safety and performance optimisation solution for YouTube campaigns in the region. This solution will help advertisers in APAC who are seeking to run their youtube campaigns on brand-safe, brand-suitable content to positively target and engage their consumers,\u201d said <strong>Laura Quigley, SVP APAC at IAS.<\/strong><\/span><\/p>\n<h4>You Tube Measurement Partners<\/h4>\n<p><span style=\"font-weight: 400;\">As joint <\/span><a href=\"https:\/\/integralads.com\/insider\/announcing-ias-selection-for-the-youtube-measurement-program\/\"><span style=\"font-weight: 400;\">YouTube Measurement Partners (YTMP)<\/span><\/a><span style=\"font-weight: 400;\">, both IAS and Channel Factory bring unique value in building a solution advertisers can trust. IAS is certified in both Brand Suitability &amp; Contextual Targeting and Brand Safety Reporting. While Channel Factory is certified in Brand Suitability &amp; Contextual Targeting, it is the only YTMP partner that incorporates performance enhancements that can increase the efficiency of YouTube buys up to 30%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Channel Science provides clients with:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">An end-to-end, continually optimised campaign that delivers real outcomes, like increased click-through rates view-through rates, and reduced costs<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">One seamless and combined workflow for pre-campaign and reporting solutions to solve multiple needs for your TrueView YouTube targeting<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increased efficiency by investing in media that performs and minimises ad waste<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Verification and brand safety monitoring from IAS to validate the campaign<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cWith the increasing need from clients on visibility and the overall safety in the evolving digital landscape. We are thrilled to announce a collaborative partnership with IAS. Combining leading expertise, innovation, and technology in order to support advertisers with joint products from two of the most trusted YTMP partners. Collectively this will only further help in achieving brand safety, brand suitability, and ROI goals where accuracy matters, \u201csaid <strong>Trent Silins, VP APAC of Channel Factory.\u201d<\/strong><\/span><\/p>\n<h4>Download<\/h4>\n<p>For more information on\u00a0<strong>Channel Science<\/strong>, download our available resources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Channel Science&#8217; is a new solution that helps advertisers to leverage both companies\u2019 technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.<\/p>\n","protected":false},"author":1,"featured_media":293757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209,210],"tags":[],"class_list":["post-296064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-apac","category-ctv-video-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Channel Science - Optimising YouTube Campaigns - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Channel Science - Optimising YouTube Campaigns\" \/>\n<meta property=\"og:description\" content=\"&#039;Channel Science&#039; is a new solution that helps advertisers to leverage both companies\u2019 technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-25T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-22T19:55:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_CF_600x300_DE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1252\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Introducing Channel Science &#8211; Optimising YouTube Campaigns\",\"datePublished\":\"2020-08-25T04:00:00+00:00\",\"dateModified\":\"2023-08-22T19:55:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/\"},\"wordCount\":396,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_CF_600x300_DE.jpg\",\"articleSection\":[\"Channels\",\"CTV and Video\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/\",\"name\":\"Introducing Channel Science - Optimising YouTube Campaigns - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_CF_600x300_DE.jpg\",\"datePublished\":\"2020-08-25T04:00:00+00:00\",\"dateModified\":\"2023-08-22T19:55:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_CF_600x300_DE.jpg\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_CF_600x300_DE.jpg\",\"width\":1252,\"height\":626},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/apac\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing Channel Science &#8211; Optimising YouTube Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Introducing Channel Science - Optimising YouTube Campaigns - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/","og_locale":"en_US","og_type":"article","og_title":"Introducing Channel Science - Optimising YouTube Campaigns","og_description":"'Channel Science' is a new solution that helps advertisers to leverage both companies\u2019 technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.","og_url":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/","og_site_name":"Integral Ad Science","article_published_time":"2020-08-25T04:00:00+00:00","article_modified_time":"2023-08-22T19:55:56+00:00","og_image":[{"width":1252,"height":626,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_CF_600x300_DE.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Introducing Channel Science &#8211; Optimising YouTube Campaigns","datePublished":"2020-08-25T04:00:00+00:00","dateModified":"2023-08-22T19:55:56+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/"},"wordCount":396,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_CF_600x300_DE.jpg","articleSection":["Channels","CTV and Video"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/","url":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/","name":"Introducing Channel Science - Optimising YouTube Campaigns - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_CF_600x300_DE.jpg","datePublished":"2020-08-25T04:00:00+00:00","dateModified":"2023-08-22T19:55:56+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_CF_600x300_DE.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_CF_600x300_DE.jpg","width":1252,"height":626},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/channel-factory-partnership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"Introducing Channel Science &#8211; Optimising YouTube Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=296064"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/293757"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=296064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=296064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=296064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}