{"id":296065,"date":"2020-08-24T04:00:00","date_gmt":"2020-08-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/contextual-advertising-solutions\/"},"modified":"2023-10-13T13:41:44","modified_gmt":"2023-10-13T13:41:44","slug":"contextual-advertising-solutions","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/","title":{"rendered":"Introducing Context Control: The IAS Suite of Brand Safety &#038; Suitability Solutions"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">In today&#8217;s <\/span><span style=\"font-weight: 400;\">advertising landscape<\/span><span style=\"font-weight: 400;\">, brands are searching for a solution that goes beyond traditional binary brand safety tools. IAS is proud to announce Context Control, which encompasses our entire suite of <\/span><a href=\"\/solutions\/brand-safety-suitability\/\"><span style=\"font-weight: 400;\">Safety &amp; Suitability solutions<\/span><\/a><span style=\"font-weight: 400;\">. Our technology is more advanced than ever, delivering control through unmatched precision in classifying content at unprecedented scale. Control over where a brand\u2019s message appears is the first step in making<\/span><span style=\"font-weight: 400;\"> lasting connections <\/span><span style=\"font-weight: 400;\">with audiences. With a wide offering inclusive of brand-specific strategies, the Context Control suite provides a clear path to relevant content.\u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n<h2><b>With Context Control, advertisers can expect:\u00a0<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Page-level analysis using machine learning and patented semantic technology for accuracy and precision<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Proactive and end-to-end control with pre-bid filtering and post-bid blocking of content that falls outside brand guidelines<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Comprehensive global coverage across 40+ languages and multiple channels and formats<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Meaningful connections <\/span><span style=\"font-weight: 400;\">with consumers are more likely to be made when an ad is relevant to its surrounding content. In an IAS survey, <a href=\"\/insider\/ripple-effect-study\/\">63% of Indonesia consumers<\/a> and <a href=\"\/insider\/ripple-effect-study\/\">79% of Singapore consumers<\/a><b> <\/b>\u00a0<\/span><span style=\"font-weight: 400;\">hold a brand accountable for the content that they advertise alongside. In other words, consumers expect brands to advertise in relevant, appropriate environments. Verification partners like IAS provide solutions to assist brands in controlling the places in which their message appears. According to an independent evaluation by Ozone, IAS\u2019s patented semantic technology is proven to be <\/span><b>42% more accurate<\/b><span style=\"font-weight: 400;\"> than the next industry offering. With sentiment analysis and emotional classification technology, only IAS can detect the author\u2019s true intent.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cMarketers are constantly engaged in a zero-sum contest against their competitors to find the highest quality and most effective impressions for their campaigns,\u201d <\/span><\/i><span style=\"font-weight: 400;\">said IAS CMO, Tony Marlow. <\/span><i><span style=\"font-weight: 400;\">\u201cIAS\u2019s Context Control changes everything for advertisers who want a significant competitive edge in unlocking the enormous power of context for their campaigns.\u201d<\/span><\/i><\/p>\n<p><a href=\"\/solutions\/contextual-targeting\/\">Learn more<\/a> about Context Control.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.<\/p>\n","protected":false},"author":1,"featured_media":296066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[214],"tags":[],"class_list":["post-296065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing Context Control for Brand Safety and Suitability - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Context Control: The IAS Suite of Brand Safety &amp; Suitability Solutions\" \/>\n<meta property=\"og:description\" content=\"IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-24T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-13T13:41:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Generic_Context-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Introducing Context Control: The IAS Suite of Brand Safety &#038; Suitability Solutions\",\"datePublished\":\"2020-08-24T04:00:00+00:00\",\"dateModified\":\"2023-10-13T13:41:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/\"},\"wordCount\":314,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-Generic_Context-1.png\",\"articleSection\":[\"Contextual Targeting\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/\",\"name\":\"Introducing Context Control for Brand Safety and Suitability - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-Generic_Context-1.png\",\"datePublished\":\"2020-08-24T04:00:00+00:00\",\"dateModified\":\"2023-10-13T13:41:44+00:00\",\"description\":\"IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-Generic_Context-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-Generic_Context-1.png\",\"width\":840,\"height\":840},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/contextual-advertising-solutions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing Context Control: The IAS Suite of Brand Safety &#038; Suitability Solutions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Introducing Context Control for Brand Safety and Suitability - Integral Ad Science","description":"IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/","og_locale":"en_US","og_type":"article","og_title":"Introducing Context Control: The IAS Suite of Brand Safety & Suitability Solutions","og_description":"IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.","og_url":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/","og_site_name":"Integral Ad Science","article_published_time":"2020-08-24T04:00:00+00:00","article_modified_time":"2023-10-13T13:41:44+00:00","og_image":[{"width":840,"height":840,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Generic_Context-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Introducing Context Control: The IAS Suite of Brand Safety &#038; Suitability Solutions","datePublished":"2020-08-24T04:00:00+00:00","dateModified":"2023-10-13T13:41:44+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/"},"wordCount":314,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Generic_Context-1.png","articleSection":["Contextual Targeting"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/","url":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/","name":"Introducing Context Control for Brand Safety and Suitability - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Generic_Context-1.png","datePublished":"2020-08-24T04:00:00+00:00","dateModified":"2023-10-13T13:41:44+00:00","description":"IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Generic_Context-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Generic_Context-1.png","width":840,"height":840},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/contextual-advertising-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"Introducing Context Control: The IAS Suite of Brand Safety &#038; Suitability Solutions"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=296065"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/296066"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=296065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=296065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=296065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}