{"id":296068,"date":"2020-08-21T04:00:00","date_gmt":"2020-08-21T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\/"},"modified":"2023-07-12T07:20:42","modified_gmt":"2023-07-12T07:20:42","slug":"on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\/","title":{"rendered":"On-Demand Webinar &#8211; Short Term ROI vs Long Term Consumer Relationships"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<h3><strong>Now available On-Demand!<\/strong><\/h3>\n<p>In the face of budget cuts and uncertainty, marketers have to make the most of their spending and prove ROI.<\/p>\n<p>So when it becomes a quarter to quarter chase for metrics, what happens to the long term view on business and consumer relationships?<\/p>\n<p>In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers?<\/p>\n<p>Join industry experts, <a href=\"https:\/\/www.linkedin.com\/in\/laura-quigley-36534828\/\">Laura Quigley<\/a> SVP APAC IAS, Kabeer Chaudhary Managing Partner APAC M&amp;C Saatchi Performance and Asha Gourinath Digital Marketing &amp; CRM Lead SEA Growth Markets, Grab as they discuss these challenges and how they are overcoming them in their organisations.<\/p>\n<p><strong>Download our On-Demand Webinar now!<\/strong><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers?<\/p>\n<p>Join industry experts, Laura Quigley SVP APAC IAS, Kabeer Chaudhary Managing Partner APAC M&#038;C Saatchi Performance and Asha Gourinath Digital Marketing &#038; CRM Lead SEA Growth Markets, Grab as they discuss these challenges and how they are overcoming them in their organisations.<\/p>\n","protected":false},"author":1,"featured_media":296069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,220],"tags":[188],"class_list":["post-296068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-apac","category-webinars-videos-apac","tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On-Demand Webinar - Short Term ROI vs Long Term Consumer Relationships - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-Demand Webinar - Short Term ROI vs Long Term Consumer Relationships\" \/>\n<meta property=\"og:description\" content=\"In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers? 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