{"id":296068,"date":"2020-08-21T04:00:00","date_gmt":"2020-08-21T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\/"},"modified":"2023-07-12T07:20:42","modified_gmt":"2023-07-12T07:20:42","slug":"on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\/","title":{"rendered":"On-Demand Webinar – Short Term ROI vs Long Term Consumer Relationships"},"content":{"rendered":"

<\/p>\n

Now available On-Demand!<\/strong><\/h3>\n

In the face of budget cuts and uncertainty, marketers have to make the most of their spending and prove ROI.<\/p>\n

So when it becomes a quarter to quarter chase for metrics, what happens to the long term view on business and consumer relationships?<\/p>\n

In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers?<\/p>\n

Join industry experts, Laura Quigley<\/a> SVP APAC IAS, Kabeer Chaudhary Managing Partner APAC M&C Saatchi Performance and Asha Gourinath Digital Marketing & CRM Lead SEA Growth Markets, Grab as they discuss these challenges and how they are overcoming them in their organisations.<\/p>\n

Download our On-Demand Webinar now!<\/strong><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers?<\/p>\n

Join industry experts, Laura Quigley SVP APAC IAS, Kabeer Chaudhary Managing Partner APAC M&C Saatchi Performance and Asha Gourinath Digital Marketing & CRM Lead SEA Growth Markets, Grab as they discuss these challenges and how they are overcoming them in their organisations.<\/p>\n","protected":false},"author":22,"featured_media":296069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,220],"tags":[188],"class_list":["post-296068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-apac","category-webinars-videos-apac","tag-webinar"],"acf":[],"yoast_head":"\nOn-Demand Webinar - Short Term ROI vs Long Term Consumer Relationships - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-Demand Webinar - Short Term ROI vs Long Term Consumer Relationships\" \/>\n<meta property=\"og:description\" content=\"In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers? Join industry experts, Laura Quigley SVP APAC IAS, Kabeer Chaudhary Managing Partner APAC M&C Saatchi Performance and Asha Gourinath Digital Marketing & CRM Lead SEA Growth Markets, Grab as they discuss these challenges and how they are overcoming them in their organisations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-21T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T07:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Marketers-dilemma_-Insider-Article-Header-760-x-480.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"On-Demand Webinar – Short Term ROI vs Long Term Consumer Relationships\",\"datePublished\":\"2020-08-21T04:00:00+00:00\",\"dateModified\":\"2023-07-12T07:20:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\\\/\"},\"wordCount\":135,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Marketers-dilemma_-Insider-Article-Header-760-x-480.png\",\"keywords\":[\"webinar\"],\"articleSection\":[\"Open Web\",\"Webinars & Videos\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/on-demand-webinar-short-term-roi-vs-long-term-consumer-relationships\\\/\",\"name\":\"On-Demand Webinar - 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