{"id":296072,"date":"2020-08-13T04:00:00","date_gmt":"2020-08-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/consumer-privacy-survey-reveals-context-matters\/"},"modified":"2024-11-13T09:49:24","modified_gmt":"2024-11-13T09:49:24","slug":"consumer-privacy-survey-reveals-context-matters","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/","title":{"rendered":"Consumer Privacy Survey Reveals Context Matters"},"content":{"rendered":"

A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.<\/strong><\/h4>\n

\"\"<\/p>\n

Consumer Data Privacy Online – what do consumers really think? And how do they feel about data being collected on them each and every time they browse?<\/span><\/p>\n

Some of the many questions posed by <\/span>IAS<\/b> in a recent <\/span>Consumer Privacy<\/b> survey that was carried out in SEA of neighbouring countries, <\/span>Singapore and Indonesia<\/b>.\u00a0\u00a0<\/span><\/p>\n

How different were the results between countries? Let us take a closer look.<\/span><\/p>\n

What matters to consumers?<\/strong><\/h4>\n

There is no doubt that online privacy matters to these consumers.\u00a0 <\/span>94%<\/b> of <\/span>Singapore<\/b> and <\/span>Indonesia<\/b> consumers say that they care about protecting their privacy.\u00a0<\/span>But surprisingly the same can not be said about both countries being aware of data privacy legislation that regulates the collection and use of personal data.. While <\/span>Singapore<\/b> remained relatively high for data privacy awareness at <\/span>71%<\/b>, an overwhelming <\/span>93%<\/b> of <\/span>Indonesia<\/b> consumers told us they were aware.\u00a0<\/span><\/p>\n

Additionally, consumers are spending more time online which has resulted in more opportunities to collect data and for <\/span>Singapore<\/b> and <\/span>Indonesia<\/b> consumers it\u2019s very clear that both countries understand this. Over <\/span>8<\/b> out of <\/span>10<\/b> of <\/span>Singapore<\/b> and<\/span><\/i> Indonesia<\/b> consumers are clear that their data is used for advertising,\u00a0<\/span><\/p>\n

Who is responsible for keeping data secure?<\/strong><\/h4>\n

With this high awareness, those surveyed were asked who is most responsible for keeping their personal data secure when they are online. <\/span>
\n<\/span>Interestingly, <\/span>56%<\/b> of <\/span>Singapore<\/b> consumers and <\/span>49%<\/b> of <\/span>Indonesia<\/b> consumers stated it was <\/span>their responsibility.<\/b>\u00a0 With websites and apps listed as the <\/span>second<\/b> most responsible for both countries, the survey showed only <\/span>11%<\/b> and <\/span>8%<\/b> respectively of <\/span>Singapore<\/b> and <\/span>Indonesia<\/b> consumers looked to their <\/span>Government<\/b> to keep their personal data secure.<\/span><\/p>\n

Looking at the actions our surveyed consumers take to help limit their data collection online, <\/span>clearing or deleted browser history<\/b> came in at the highest for both countries, Singapore<\/strong> scoring slightly higher at<\/span> 68%<\/b> compared to Indonesia<\/strong> at<\/span> 62%<\/b>.<\/span><\/p>\n

What was most important to note, is Singapore and Indonesia also are least likely to <\/span>block ads<\/b> in their security efforts. Good news for the advertiser perhaps? For now maybe but the likelihood that these figures will increase due to consumers becoming more savvy about their privacy is a likely trend.<\/span><\/p>\n

Brand Accountability\u00a0<\/strong><\/h4>\n

When it comes to brand accountability, <\/span>Indonesia<\/b> consumers hold brands more accountable for ad experiences than Singapore<\/strong>. <\/span>86%<\/b> say that they have a very important role to play when it comes to accountability for the content adjacent to their ad placements versus <\/span>68% <\/b>of Singapore consumers.\u00a0\u00a0<\/span><\/p>\n

When it comes to <\/span>targeting<\/b> preferences, almost half of consumers have voted for relevancy in targeting, with <\/span>49%<\/b> of Singapore<\/strong> and <\/span>50%<\/b> of Indonesia<\/strong> consumers being receptive to some form of contextual targeting (ads relevant to the content of the site you are on and\/or the content you are currently consuming). With the deprecation of cookies underway, behavioral targeting (ads based on what someone has previously purchased online and\/or their recent browsing and search history) will be much more difficult and <\/span>contextual<\/b> targeting<\/b> will become a proxy for audience data.<\/span><\/p>\n

\u2018It\u2019s only a matter of time when privacy legislation consumer action leaves advertisers with no other choice to shift to contextual advertising. From our studies, Singapore<\/strong> and Indonesia<\/strong> consumers have started to move this way already and they see it as their preference. Savvy advertisers simply need to follow,\u201d explains Laura Quigley<\/a>, IAS SVP APAC, \u201cContext matters. Targeting based on context is not only an innovative solution to current market conditions but the one that allows for the delivering of more targeted advertising leading to a better user experience.\u201d<\/span><\/p>\n

Download<\/a> the full Consumer Privacy Research Report today!<\/h4>\n","protected":false},"excerpt":{"rendered":"

A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.<\/p>\n","protected":false},"author":1,"featured_media":296073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219,216],"tags":[236],"class_list":["post-296072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-apac","category-resources-apac","tag-research-apac"],"acf":[],"yoast_head":"\nConsumer Privacy Survey Reveals Context Matters - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Privacy Survey Reveals Context Matters\" \/>\n<meta property=\"og:description\" content=\"A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-13T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T09:49:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Homepage-835-x-525.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"835\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Consumer Privacy Survey Reveals Context Matters\",\"datePublished\":\"2020-08-13T04:00:00+00:00\",\"dateModified\":\"2024-11-13T09:49:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/\"},\"wordCount\":615,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-Homepage-835-x-525.jpg\",\"keywords\":[\"Research\"],\"articleSection\":[\"Research\",\"Resources\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/\",\"name\":\"Consumer Privacy Survey Reveals Context Matters - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-Homepage-835-x-525.jpg\",\"datePublished\":\"2020-08-13T04:00:00+00:00\",\"dateModified\":\"2024-11-13T09:49:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-Homepage-835-x-525.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-Homepage-835-x-525.jpg\",\"width\":835,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/consumer-privacy-survey-reveals-context-matters\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumer Privacy Survey Reveals Context Matters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Consumer Privacy Survey Reveals Context Matters - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/","og_locale":"en_US","og_type":"article","og_title":"Consumer Privacy Survey Reveals Context Matters","og_description":"A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.","og_url":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/","og_site_name":"Integral Ad Science","article_published_time":"2020-08-13T04:00:00+00:00","article_modified_time":"2024-11-13T09:49:24+00:00","og_image":[{"width":835,"height":525,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Homepage-835-x-525.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Consumer Privacy Survey Reveals Context Matters","datePublished":"2020-08-13T04:00:00+00:00","dateModified":"2024-11-13T09:49:24+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/"},"wordCount":615,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Homepage-835-x-525.jpg","keywords":["Research"],"articleSection":["Research","Resources"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/","url":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/","name":"Consumer Privacy Survey Reveals Context Matters - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Homepage-835-x-525.jpg","datePublished":"2020-08-13T04:00:00+00:00","dateModified":"2024-11-13T09:49:24+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Homepage-835-x-525.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Homepage-835-x-525.jpg","width":835,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/consumer-privacy-survey-reveals-context-matters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"Consumer Privacy Survey Reveals Context Matters"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=296072"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/296073"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=296072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=296072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=296072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}