{"id":296562,"date":"2020-07-10T04:00:00","date_gmt":"2020-07-10T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/interview-series-brand-safety-important\/"},"modified":"2023-07-12T08:09:23","modified_gmt":"2023-07-12T08:09:23","slug":"interview-series-brand-safety-important","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/interview-series-brand-safety-important\/","title":{"rendered":"IAS and Beet.TV Present: Brand Suitability at the Forefront"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">The past few months have changed advertiser and consumer perceptions of digital media. As a result, IAS and Beet.TV partnered to produce a video interview series about <a href=\"https:\/\/integralads.com\/capabilities\/brand-safety\/\">brand safety and suitability<\/a>. For example, we wanted to ask industry leaders: why is brand safety important, and <a href=\"\/apac\/solutions\/brand-safety-suitability\/\">what does brand suitability mean<\/a> to you? We&#8217;ve created a sneak peek featuring some of the best moments from IAS and our industry partners below. Check out the series, Brand Suitability at the Forefront, <a href=\"https:\/\/www.youtube.com\/watch?v=_RH7mOtx-ZY&amp;list=PLzughU1LzWuLE88D489lhJ-HZ04UmOQ9X\">on YouTube<\/a>.\u00a0<\/span><\/p>\n<p><iframe title=\"IAS and Beet.TV Highlight Reel\" src=\"https:\/\/player.vimeo.com\/video\/436447328?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?<\/p>\n","protected":false},"author":1,"featured_media":296563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,218],"tags":[],"class_list":["post-296562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-insights-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS and Beet.TV Present: Brand Suitability at the Forefront - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/interview-series-brand-safety-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS and Beet.TV Present: Brand Suitability at the Forefront\" \/>\n<meta property=\"og:description\" content=\"IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/interview-series-brand-safety-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-10T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T08:09:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/microphone-07-1-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-series-brand-safety-important\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-series-brand-safety-important\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS and Beet.TV Present: Brand Suitability at the Forefront\",\"datePublished\":\"2020-07-10T04:00:00+00:00\",\"dateModified\":\"2023-07-12T08:09:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-series-brand-safety-important\\\/\"},\"wordCount\":97,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-series-brand-safety-important\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/microphone-07-1.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Insights\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-series-brand-safety-important\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-series-brand-safety-important\\\/\",\"name\":\"IAS and Beet.TV Present: Brand Suitability at the Forefront - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-series-brand-safety-important\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-series-brand-safety-important\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/microphone-07-1.png\",\"datePublished\":\"2020-07-10T04:00:00+00:00\",\"dateModified\":\"2023-07-12T08:09:23+00:00\",\"description\":\"IAS and Beet.TV produced a video interview series about brand safety and suitability. 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