{"id":296564,"date":"2020-07-08T04:00:00","date_gmt":"2020-07-08T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\/"},"modified":"2023-08-22T19:48:47","modified_gmt":"2023-08-22T19:48:47","slug":"case-study-with-groupm-france-saving-15-of-your-programmatic-spend","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\/","title":{"rendered":"Case Study with GroupM France: Saving 15% of your programmatic spend"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-116646\" src=\"\/wp-content\/uploads\/2020\/07\/cristina-gottardi-SgC49TTVsG8-unsplash-760x428.jpg\" alt=\"viewability\" width=\"760\" height=\"428\" \/><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programmatic advertising can be prone to lower <a href=\"https:\/\/integralads.com\/solutions\/viewability\/\" target=\"_blank\" rel=\"noopener noreferrer\">viewability<\/a> and more exposed to ad fraud and brand safety risks. GroupM France wanted to deploy a global, large-scale programmatic strategy for their major advertiser\u2019s programmatic campaigns.\u00a0<\/span><span style=\"font-weight: 400;\">With IAS\u2019 granular data and insights, GroupM France identified the areas of campaigns and markets that had below-average levels of viewability as well as above-average levels of ad fraud and brand risk across all programmatic media partners.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results of this analysis prompted GroupM to activate IAS\u2019 pre-bid segments for viewability, ad fraud and brand safety within its DSP. GroupM was then able to target impressions with higher viewability for every market the campaign ran in. At the same time, IAS\u2019 pre-bid segment immediately started filtering out invalid traffic and content that could pose a reputational risk before the brand ever placed a bid on inventory, resulting in an immediate drop in ad fraud and brand risk levels.<\/span><\/p>\n<p><strong>As a result, 15% of campaign spend was reallocated to impressions that drove business outcomes.\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Viewability increased 9.8 percentage points globally\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invalid traffic and brand safety risk reduced to 0.56% and 0.2% respectively<\/span><\/li>\n<\/ul>\n<p><strong>Download the Case Study to learn more today!<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-116638\" src=\"\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-07-at-5.24.08-PM-760x374.png\" alt=\"GroupM-France-Viewability-Case-Study\" width=\"760\" height=\"374\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic advertising can be prone to lower viewability and more exposed to ad fraud and brand safety risks. GroupM France wanted to deploy a global, large-scale programmatic strategy for their major advertiser\u2019s programmatic campaigns.\u00a0With IAS\u2019 granular data and insights, GroupM&#8230;<\/p>\n","protected":false},"author":1,"featured_media":296565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209,210,211,216,213,221,227],"tags":[],"class_list":["post-296564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-apac","category-ctv-video-apac","category-mobile-in-app-apac","category-resources-apac","category-proprietary-platforms-apac","category-topics-apac","category-viewability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Case Study with GroupM France: Saving 15% of your programmatic spend - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Programmatic advertising can be prone to lower viewability and more exposed to ad fraud and brand safety risks. Learn how GroupM manages to solve this.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study with GroupM France: Saving 15% of your programmatic spend\" \/>\n<meta property=\"og:description\" content=\"Programmatic advertising can be prone to lower viewability and more exposed to ad fraud and brand safety risks. Learn how GroupM manages to solve this.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-08T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-22T19:48:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-07-07-at-5.24.08-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1896\" \/>\n\t<meta property=\"og:image:height\" content=\"934\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Case Study with GroupM France: Saving 15% of your programmatic spend\",\"datePublished\":\"2020-07-08T04:00:00+00:00\",\"dateModified\":\"2023-08-22T19:48:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\\\/\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Screen-Shot-2020-07-07-at-5.24.08-PM.png\",\"articleSection\":[\"Channels\",\"CTV and Video\",\"Mobile &amp; In-App\",\"Resources\",\"Social Platforms\",\"Topics\",\"Viewability\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\\\/\",\"name\":\"Case Study with GroupM France: Saving 15% of your programmatic spend - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-with-groupm-france-saving-15-of-your-programmatic-spend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Screen-Shot-2020-07-07-at-5.24.08-PM.png\",\"datePublished\":\"2020-07-08T04:00:00+00:00\",\"dateModified\":\"2023-08-22T19:48:47+00:00\",\"description\":\"Programmatic advertising can be prone to lower viewability and more exposed to ad fraud and brand safety risks. 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