{"id":296578,"date":"2020-06-12T04:00:00","date_gmt":"2020-06-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/total-visibility-webinar\/"},"modified":"2023-07-12T08:13:27","modified_gmt":"2023-07-12T08:13:27","slug":"total-visibility-webinar","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/total-visibility-webinar\/","title":{"rendered":"Total Visibility: Media transparency in the era of efficiency"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.<\/p>\n<p>IAS has long championed and actively worked towards standardization with help from trusted partners like Verizon Media who are committed to pushing the industry forward. Now more than ever, measurement standardization and transparency must become a priority for everyone.<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<ul>\n<li>Greg MacDonald, Vice President, Ad Marketplace Partnerships &#8211; Verizon Media<\/li>\n<\/ul>\n<p><strong>Panelists:<\/strong><\/p>\n<ul>\n<li>Lisa Utzschneider, Chief Executive Officer &#8211; Integral Ad Science<\/li>\n<li>Will Luttrell, Chief Executive Officer &amp; Co-Founder &#8211; Amino Payments<\/li>\n<\/ul>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.<\/p>\n","protected":false},"author":22,"featured_media":296579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,209,210,211,212],"tags":[191],"class_list":["post-296578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-channels-apac","category-ctv-video-apac","category-mobile-in-app-apac","category-programmatic-apac","tag-trust-and-transparency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Total Visibility: Media transparency in the era of efficiency - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/total-visibility-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Total Visibility: Media transparency in the era of efficiency\" \/>\n<meta property=\"og:description\" content=\"In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. 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