{"id":296593,"date":"2020-06-02T04:00:00","date_gmt":"2020-06-02T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/scale-your-youtube-investment-with-confidence\/"},"modified":"2023-07-12T08:46:36","modified_gmt":"2023-07-12T08:46:36","slug":"scale-your-youtube-investment-with-confidence","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/scale-your-youtube-investment-with-confidence\/","title":{"rendered":"Scale your YouTube strategy with confidence"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">There may be lower rates than previously projected, but unlike other platforms, social media is still expected to experience growth this year, up +9.8% according to <\/span><a href=\"https:\/\/performancein.com\/news\/2020\/05\/29\/brands-cut-50-billon-from-global-ad-spend-as-result-of-pandemic\/\"><span style=\"font-weight: 400;\">WARC\u2019s revised global forecast<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube alone has over<\/span><span style=\"font-weight: 400;\"> 2<\/span><span style=\"font-weight: 400;\"> billion <a href=\"https:\/\/www.youtube.com\/about\/press\/\">users<\/a>. That\u2019s over one third of all people on the Internet \u2014 and each day those users watch <\/span><span style=\"font-weight: 400;\">billion <\/span><span style=\"font-weight: 400;\">hours of video, generating billions of views.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s clear visibility into the effectiveness of a brand\u2019s spend on YouTube is crucial. So how can marketers actually drive business outcomes from this investment?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listen to our latest on-demand webinar and learn <\/span><span style=\"font-weight: 400;\">best practices that can help improve your advertising on YouTube and maximise the impact of your next campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube experts, Khalida Abdulrahim, EMEA Responsibility Lead: Brand Safety &amp; Suitability and Rebecca MacDonald, Brand Safety Sales Lead UK, YouTube as well as Paul Astbury, <\/span><span style=\"font-weight: 400;\">Business Development Director Verification &#8211; EMEA, <\/span><span style=\"font-weight: 400;\">IAS , will discuss the following topics during the session:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How brands should buy at scale on YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The best strategies to achieve KPIs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to scale your video spend with verification<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improving your media quality based on IAS data and insight<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tune in and learn how to deliver impactful campaigns, in brand suitable environments, that truly connect with your target audience.\u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with your target audience.<\/p>\n","protected":false},"author":1,"featured_media":296594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209,210,213],"tags":[156,109],"class_list":["post-296593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-apac","category-ctv-video-apac","category-proprietary-platforms-apac","tag-social-media","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scale your YouTube strategy with confidence - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Learn how to deliver impactful campaigns on YouTube, in brand suitable environments, and truly connect with your target audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/scale-your-youtube-investment-with-confidence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scale your YouTube strategy with confidence\" \/>\n<meta property=\"og:description\" content=\"Learn how to deliver impactful campaigns on YouTube, in brand suitable environments, and truly connect with your target audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/scale-your-youtube-investment-with-confidence\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T08:46:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Youtube-strategy-WB_of-Insider-Article-Header-760-x-480.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/scale-your-youtube-investment-with-confidence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/scale-your-youtube-investment-with-confidence\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Scale your YouTube strategy with confidence\",\"datePublished\":\"2020-06-02T04:00:00+00:00\",\"dateModified\":\"2023-07-12T08:46:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/scale-your-youtube-investment-with-confidence\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/scale-your-youtube-investment-with-confidence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Youtube-strategy-WB_of-Insider-Article-Header-760-x-480.png\",\"keywords\":[\"Social media\",\"YouTube\"],\"articleSection\":[\"Channels\",\"CTV and Video\",\"Social Platforms\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/scale-your-youtube-investment-with-confidence\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/scale-your-youtube-investment-with-confidence\/\",\"name\":\"Scale your YouTube strategy with confidence - 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