{"id":296632,"date":"2020-05-08T04:00:00","date_gmt":"2020-05-08T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/announcing-ias-selection-for-the-youtube-measurement-program\/"},"modified":"2023-07-12T08:52:42","modified_gmt":"2023-07-12T08:52:42","slug":"announcing-ias-selection-for-the-youtube-measurement-program","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/announcing-ias-selection-for-the-youtube-measurement-program\/","title":{"rendered":"IAS selected for the YouTube Measurement Program"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">When it comes to watching online video, there\u2019s no bigger platform than YouTube. In fact, YouTube has over 2 billion monthly average users\u2014almost half of all people on the Internet. On a platform that generates 500 hours of new content every minute, you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.<\/p>\n<p>The YTMP program was created to offer advertisers an array of trusted independent solutions for driving and measuring marketing performance on YouTube. IAS has been selected for \u2018brand suitability &amp; contextual targeting\u2019 and \u2018brand safety reporting.\u2019 The combination of these categories gives clients proactive protection and granular control through IAS channel inclusion lists and holistic media quality insight offerings. As a YTMP partner, IAS will receive training and resources, technical support, and product tools to continue enhancing our YouTube offering.<\/p>\n<p>Since 2018, IAS and YouTube have partnered closely to increasingly evolve capabilities for brand safety and suitability, creating a bidirectional feedback loop through which both parties improve their respective capabilities.<\/p>\n<p>With brand safety verification at the core of what we do, we are able to proactively protect advertisers by pre-screening channels, so they are optimised for targeting on YouTube. IAS provides a curated list of brand-safe channels by assessing the risk level of all videos across 3.5M channels. Only channels with a low-risk score are included in IAS\u2019s Channel Inclusion List for YouTube auction buying. We also pre-screen Google Preferred lineups provided by YouTube and exclude all high-risk channels for this premium inventory.<\/p>\n<p>Together, IAS and YouTube work to identify content that is not suitable for advertising, while balancing brand reach and suitability needs. IAS is proud to be recognised as part of the YTMP, a valuable initiative to expand the brand safety and suitability solutions available to advertisers. To get started, contact us at YouTube@integralads.com<\/p>\n<p><em>Integral Ad Science (IAS), a trusted Google Measurement Partner, and YouTube have partnered since 2016 to provide viewability, ad fraud, and brand safety measurement across all YouTube in-stream video inventory including TrueView and Google Preferred. This integration covers mobile, desktop, and CTV\/OTT environments.<\/em><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.<\/p>\n","protected":false},"author":1,"featured_media":296634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,218,213],"tags":[],"class_list":["post-296632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-insights-apac","category-proprietary-platforms-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS selected for the YouTube Measurement Program - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/announcing-ias-selection-for-the-youtube-measurement-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS selected for the YouTube Measurement Program\" \/>\n<meta property=\"og:description\" content=\"YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/announcing-ias-selection-for-the-youtube-measurement-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-08T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T08:52:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-banner-YT-partner-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1585\" \/>\n\t<meta property=\"og:image:height\" content=\"996\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/announcing-ias-selection-for-the-youtube-measurement-program\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/announcing-ias-selection-for-the-youtube-measurement-program\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS selected for the YouTube Measurement Program\",\"datePublished\":\"2020-05-08T04:00:00+00:00\",\"dateModified\":\"2023-07-12T08:52:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/announcing-ias-selection-for-the-youtube-measurement-program\/\"},\"wordCount\":367,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/announcing-ias-selection-for-the-youtube-measurement-program\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-banner-YT-partner-1-1-1.png\",\"articleSection\":[\"Brand Safety &amp; 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