{"id":296648,"date":"2020-04-01T04:00:00","date_gmt":"2020-04-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/h2-2019-media-quality-report\/"},"modified":"2023-10-13T13:59:23","modified_gmt":"2023-10-13T13:59:23","slug":"h2-2019-media-quality-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/","title":{"rendered":"Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and online experiences to garner longer ad exposure times, a great proxy for attention and engagement, according to Integral Ad Science\u2019s Media Quality Report (MQR) for the second half of 2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Australia\u2019s brand risk for desktop display improved from 4.6% \u2018unsafe\u2019 content in the second half of 2018 to 1.9% in the second half of 2019. Australia\u2019s brand risk on mobile web video was also significantly reduced from 8.7% in the second half of 2018 to 4.2% in the second half of 2019, compared to the worldwide average at 7.7%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Australia saw decreases in brand risk across environments and formats, primarily driven by a reduction in programmatic brand risk compared to H1 2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put this in perspective, Australia\u2019s next-door neighbour New Zealand\u2019s brand risk scores slid backward over the same period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New Zealand observed an increase in brand risk in the desktop display from 4.4% in the second half of 2018 to 5.1% in the second half of 2019. Brand risks for New Zealand also increased in mobile web display up from 5.2% in the second half of 2018 to 6.7% in the second half of 2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For viewability rates, Australia\u2019s rose across all formats and environments in the second half of 2019 as compared to the previous year, desktop display stood at 71.7%, desktop video at 75.5% as compared to the worldwide average of 71% and 74.1% respectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile in Australia also continued to show positive performance for viewability, mobile web video inventory hit 70.9% in the second half of 2019, a huge improvement from 63.9% in the second half of 2018. Mobile app display reported 69.9% viewability beating the worldwide viewability rate of 68.7%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because the increased global viewability metrics were programmatic inventory, which saw greater margins of increase than publisher-direct inventory both globally and within individual markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAdvertisers are making mobile viewability a priority in light of a consumer behaviour shift towards increased mobile use. The report shows a significant increase in viewability benchmarks, across all environments, year-on-year,\u201d said James Diamond, managing director for Australia and New Zealand at IAS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt is particularly positive to see inventory exceeding 70% viewability in desktop display and video, with mobile web and app approaching this target at speed. To access consumers in the right place, at the right time, with the right message, an additional focus is needed to ensure brand suitability strategies and proactive ad fraud protection are implemented across the mobile environment\u201d.<\/span><\/p>\n<p>This article first appeared on The Drum. Interested to learn what this industry wide benchmarks mean for your campaigns? <a href=\"\/apac\/contact-us\/\">Speak to us today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2019, Integral Ad Science measured more than 1 trillion global media metrics\u2014that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand\u2019s image and message.<\/p>\n","protected":false},"author":1,"featured_media":305373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189,219],"tags":[],"class_list":["post-296648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-quality-reports-apac","category-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report\" \/>\n<meta property=\"og:description\" content=\"In 2019, Integral Ad Science measured more than 1 trillion global media metrics\u2014that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand\u2019s image and message.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-01T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-13T13:59:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2020\/04\/Copy-of-Copy-of-IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report\",\"datePublished\":\"2020-04-01T04:00:00+00:00\",\"dateModified\":\"2023-10-13T13:59:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/\"},\"wordCount\":459,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Copy-of-Copy-of-IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg\",\"articleSection\":[\"Media Quality Reports\",\"Research\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/\",\"name\":\"Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Copy-of-Copy-of-IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg\",\"datePublished\":\"2020-04-01T04:00:00+00:00\",\"dateModified\":\"2023-10-13T13:59:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Copy-of-Copy-of-IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Copy-of-Copy-of-IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg\",\"width\":860,\"height\":860,\"caption\":\"MQR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/h2-2019-media-quality-report\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/","og_locale":"en_US","og_type":"article","og_title":"Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report","og_description":"In 2019, Integral Ad Science measured more than 1 trillion global media metrics\u2014that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand\u2019s image and message.","og_url":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/","og_site_name":"Integral Ad Science","article_published_time":"2020-04-01T04:00:00+00:00","article_modified_time":"2023-10-13T13:59:23+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2020\/04\/Copy-of-Copy-of-IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report","datePublished":"2020-04-01T04:00:00+00:00","dateModified":"2023-10-13T13:59:23+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/"},"wordCount":459,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2020\/04\/Copy-of-Copy-of-IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg","articleSection":["Media Quality Reports","Research"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/","url":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/","name":"Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2020\/04\/Copy-of-Copy-of-IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg","datePublished":"2020-04-01T04:00:00+00:00","dateModified":"2023-10-13T13:59:23+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2020\/04\/Copy-of-Copy-of-IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2020\/04\/Copy-of-Copy-of-IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg","width":860,"height":860,"caption":"MQR"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/h2-2019-media-quality-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=296648"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/305373"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=296648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=296648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=296648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}