{"id":296649,"date":"2020-03-30T04:00:00","date_gmt":"2020-03-30T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ad-fraud-essentials-2\/"},"modified":"2023-07-12T08:56:43","modified_gmt":"2023-07-12T08:56:43","slug":"ad-fraud-essentials-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ad-fraud-essentials-2\/","title":{"rendered":"Ad fraud: the essentials"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p class=\"p1\"><span class=\"s1\">We all know ad fraud is a problem, but it\u2019s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We\u2019re here to make this complex topic easy to understand and address. This guide provides:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">an overview of the different types of ad fraud<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">a deeper dive into bots and botnets<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">methods for identifying and fighting ad fraud<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">steps you can take to protect yourself <\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Fill out this form to get your guide to ad fraud now.<\/span><\/p>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know ad fraud is a problem, but it\u2019s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We\u2019re here to make this complex topic easy to understand and address.<\/p>\n","protected":false},"author":22,"featured_media":296650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,219],"tags":[236],"class_list":["post-296649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-research-apac","tag-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad fraud: the essentials - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ad-fraud-essentials-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad fraud: the essentials\" \/>\n<meta property=\"og:description\" content=\"We all know ad fraud is a problem, but it\u2019s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. 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