{"id":296704,"date":"2019-10-31T04:00:00","date_gmt":"2019-10-31T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ripple-effect-infographic-shifting-to-brand-suitability\/"},"modified":"2024-11-12T14:22:45","modified_gmt":"2024-11-12T14:22:45","slug":"ripple-effect-infographic-shifting-to-brand-suitability","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ripple-effect-infographic-shifting-to-brand-suitability\/","title":{"rendered":"Shifting gears from Brand Safety to Brand Suitability"},"content":{"rendered":"

Earlier this year, we released The Halo Effect, a revolutionary biometric study exploring how consumers perceive ads when they are run in high-quality versus low-quality content environments. To dive deeper into the results, we conducted a follow-up survey across consumers in six different markets. The Ripple Effect<\/a> answers the question we were still curious about: when it comes to the brand itself, just how much does environment impact a consumer’s opinion?<\/span><\/span><\/span><\/span><\/p>\n

Download the full Ripple Effect report now for all of the brand safety insights we gathered.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer’s opinion?<\/p>\n","protected":false},"author":1,"featured_media":296705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219,216],"tags":[],"class_list":["post-296704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-apac","category-resources-apac"],"acf":[],"yoast_head":"\nShifting gears from Brand Safety to Brand Suitability - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer's opinion? 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