{"id":296740,"date":"2019-10-02T04:00:00","date_gmt":"2019-10-02T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/australians-look-at-mobile-web-advertising-for-longer\/"},"modified":"2023-07-12T09:37:11","modified_gmt":"2023-07-12T09:37:11","slug":"australians-look-at-mobile-web-advertising-for-longer","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/australians-look-at-mobile-web-advertising-for-longer\/","title":{"rendered":"Australians look at mobile web advertising for longer"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-family: tahoma,sans-serif;\">Australians tend to look at mobile web display ads for longer than their global counterparts, according to analysis by Integral Ad Science.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\"><a href=\"https:\/\/go.integralads.com\/anz-mqr-2019-h1.html?utm_campaign=WC-2019-H1-MQR-GLB-FC__FC&amp;utm_medium=pr&amp;utm_source=PR-Newswire&amp;utm_content=corporate-general&amp;utm_term=anz-mqr-h1-2019-pr-newswire\">The\u00a0Media Quality Report<\/a> for\u00a0the first half of\u00a02019 shows that the average time-in-view for mobile web display ads was highest in Australia at 18.47 seconds, with US in second place at 16.19 seconds.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Australia was\u00a0third for desktop display ads at 25.18 seconds, Italy next at 28.66 seconds and Spain 26.22 seconds.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Globally, time-in-view averaged 23.53 seconds for ads on desktop computers, the highest of any format.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Desktop display ads remain the biggest drivers of attention worldwide when compared to other display formats, with mobile web ads showing for 15.58 seconds on an average and mobile app for 20.18 seconds.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">The global country comparisons:<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/httpyaffa-cdn.s3.amazonaws.comadnewsliveimagesdmImageSourceImageintegral-ad-science-study-first-half-20192.jpg\" alt=\"Integral Ad Science\" width=\"630\" height=\"282\" border=\"0\" \/><\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Australia saw higher increases of ad fraud when compared to the same time last year, with desktop display ads reporting a 66.6% rise, desktop video rose 43%, and mobile web display 20%.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">\u201cEuropean Union privacy laws have reduced the effectiveness of cookies and illegal bot operators are finding it increasingly difficult to retarget in Europe, shifting their focus to other lucrative markets with scale, such as Australia and the US,&#8221; says James Diamond, managing director ANZ, at Integral Ad Science.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">&#8220;As we head into Q4, advertisers must stay vigilant as fraudsters typically chase increased ad spend during the lucrative holiday shopping period.&#8221;<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Australia\u2019s brand risk numbers were one of the lowest globally thanks to the increased awareness among Australian brands and the granular-level reporting they use to protect their brands online.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">For desktop display, Australia reduced brand risk by 63% to 2.5% from 6.8% last year.\u00a0<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">In mobile web display, Australia saw brand risk reduced by 60% to 3% from 7.4% with Italy just taking the lead at 2.8%.<\/span><\/p>\n<p>The article was published in <a href=\"http:\/\/www.adnews.com.au\/news\/australians-look-at-mobile-web-advertising-for-longer\">AdNews<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australians tend to look at mobile web display ads for longer than their global counterparts, according to analysis by Integral Ad Science. The\u00a0Media Quality Report for\u00a0the first half of\u00a02019 shows that the average time-in-view for mobile web display ads was&#8230;<\/p>\n","protected":false},"author":1,"featured_media":296741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218,211,219],"tags":[],"class_list":["post-296740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-apac","category-mobile-in-app-apac","category-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Australians look at mobile web advertising for longer - Integral Ad Science %<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/australians-look-at-mobile-web-advertising-for-longer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australians look at mobile web advertising for longer\" \/>\n<meta property=\"og:description\" content=\"Australians tend to look at mobile web display ads for longer than their global counterparts, according to analysis by Integral Ad Science. 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