{"id":296744,"date":"2019-09-27T04:00:00","date_gmt":"2019-09-27T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/advertising-week-ny-recap-part-2\/"},"modified":"2024-11-12T14:21:24","modified_gmt":"2024-11-12T14:21:24","slug":"advertising-week-ny-recap-part-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/advertising-week-ny-recap-part-2\/","title":{"rendered":"Advertising Week NY Recap Part 2"},"content":{"rendered":"<h3><iframe src=\"https:\/\/player.vimeo.com\/video\/362880680\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/h3>\n<h3><\/h3>\n<h3><strong>Here&#8217;s our 3-2-1 recap of Advertising Week New York!<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019re highlighting some key takeaways from the second half of Advertising Week 2019 here in New York City.<\/span><\/p>\n<h5><b>Three Favorite quotes:<\/b><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\">In the session, \u201c<\/span>How Facebook Watch is Creating Community and Driving Culture<span style=\"font-weight: 400;\">\u201d Managing Director of entertainment media and technology at Facebook, Jennifer Howard, shared that \u201con average people in the US have 3 streaming services, and 83% of those people expect to pay for the same number of services or more in the next year.\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">MorningConsult shared its \u201c<\/span>2020 Survival Guide for Brands<span style=\"font-weight: 400;\">\u201d on how brands can navigate an era in which they\u2019re expected to be more and more political. In 2018, when asked to name an ethical brand off the top of their head, participants ranked Nike 28th. In 2019, since partnering with Colin Kaepernick and making a more overt reach for liberal millennials, that ranking has risen to 4th<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In the session, \u201c<\/span>Prioritizing your Video Buy: Quality vs Quantity,<span style=\"font-weight: 400;\">\u201d Chief Content Officer of NowThis Tina Exharos, spoke on the subject of quality vs quantity. She said, \u201cI believe you can have both. It\u2019s about how you structure your team and how you connect with different people, on different platforms, for different reasons. You can be successful and have a multi-platform strategy. You can\u2019t just serve one anymore.\u201d\u00a0<\/span><\/li>\n<\/ul>\n<h5><b>Two things we learned:<\/b><\/h5>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the session,<\/span> &#8220;The AI Advantage: Live and in Person<span style=\"font-weight: 400;\">,&#8221; Jacob Grabczewski, head of product at Xasis, shared his thoughts on what differentiates technology companies that use AI. He said that differentiation is a function of:<\/span>\n<ul>\n<li>Data: It&#8217;s easy to replicate software, but it&#8217;s impossible to replicate data<\/li>\n<li>Talent: An algorithm is only as strong as the person who&#8217;s implementing it<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">In the Discover Talk, \u201c<\/span>Looking for the human tale of big data,<span style=\"font-weight: 400;\">\u201d we learned the three main ways to add a human element to big data and why. Using small data, street data, and deep data, Associate Vice President of LEXIA Claudio Flores Thomas, walked us through how conversations with humans, qualitative comprehension of humans, and observations of human behavior are still useful. He said: \u201cData driven marketing without understanding, of human stories in particular, is blind.\u201d<\/span><\/li>\n<\/ul>\n<h5><strong>One thing we&#8217;re looking forward to:<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Advertising Week New York has come to an end, but the fun isn\u2019t over quite yet. We\u2019re looking forward to our webinar, <\/span><a href=\"https:\/\/go.integralads.com\/us-holiday-buying-webinar\"><span style=\"font-weight: 400;\">Holiday Buying Unwrapped<\/span><\/a><span style=\"font-weight: 400;\">. Join us live October 9th at 10 AM eastern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s a wrap. See you next year!<\/span><\/p>\n<p>Miss part one of our Advertising Week New York recap? <a href=\"https:\/\/integralads.com\/apac\/insider\/advertising-week-ny-recap-part-1\/\">Click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re highlighting some key takeaways from the second half of Advertising Week 2019 here in New York City.<\/p>\n","protected":false},"author":22,"featured_media":296745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218],"tags":[],"class_list":["post-296744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advertising Week NY Recap Part 2 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/advertising-week-ny-recap-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Week NY Recap Part 2\" \/>\n<meta property=\"og:description\" content=\"We\u2019re highlighting some key takeaways from the second half of Advertising Week 2019 here in New York City.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/advertising-week-ny-recap-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-27T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T14:21:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS-title-image-1-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/advertising-week-ny-recap-part-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/advertising-week-ny-recap-part-2\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Advertising Week NY Recap Part 2\",\"datePublished\":\"2019-09-27T04:00:00+00:00\",\"dateModified\":\"2024-11-12T14:21:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/advertising-week-ny-recap-part-2\\\/\"},\"wordCount\":432,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/advertising-week-ny-recap-part-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/IAS-title-image-1.png\",\"articleSection\":[\"Insights m\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/advertising-week-ny-recap-part-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/advertising-week-ny-recap-part-2\\\/\",\"name\":\"Advertising Week NY Recap Part 2 - 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