{"id":296749,"date":"2019-09-16T04:00:00","date_gmt":"2019-09-16T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/the-20-most-blocked-keywords-in-august-2019\/"},"modified":"2025-05-19T16:44:38","modified_gmt":"2025-05-19T16:44:38","slug":"the-20-most-blocked-keywords-in-august-2019","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/the-20-most-blocked-keywords-in-august-2019\/","title":{"rendered":"The 20 Most Blocked Keywords in August 2019"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">The following list compiles the most blocked keywords by advertisers during August 2019.\u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blocked keyword lists prevent a brand\u2019s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation. However, keyword lists must be used with care, as overzealous use, alongside failing to refresh and simplifying keywords, can negatively impact the reach and scale of a campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out our top tactics to ensure you make the most of any keyword blocklists, by asking the following questions:<\/span><\/p>\n<ul>\n<li><b>Will my brand safety tool already address this content?<\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">Blocking done at the content category level \u2013 such as, adult content, or illegal drug content \u2013 should be sufficient to block ads from appearing next to undesirable content<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Do I still need to block this word?<\/strong>\n<ul>\n<li><span style=\"font-weight: 400;\">Try not to treat a keyword blocklist as something that should continue to grow \u2013 instead, it should be checked and revised every month<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Which keywords are non-negotiable for my brand?<\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">Be clear on your non-negotiable areas of risk to decide which terms you will want to block<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to learn more? Check out our list of resources and information, below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/integralads.com\/apac\/insider\/tailor-your-brand-safety-strategy\/\"><span style=\"font-weight: 400;\">Tailoring your brand safety strategy<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/integralads.com\/apac\/insider\/brand-safety-webinar-qa-protect-investment\/\"><span style=\"font-weight: 400;\">Brand safety Q&amp;A: Protect your investment<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/integralads.com\/apac\/insider\/brand-safety-glossary\/\"><span style=\"font-weight: 400;\">Brand safety glossary<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why is brand safety the new hot topic?<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/integralads.com\/apac\/insider\/12-tips-protect-brand\/\"><span style=\"font-weight: 400;\">12 tips to protect your brand<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/integralads.com\/apac\/insider\/martech-advisor-top-three-common-misconceptions-brand-safety\/\"><span style=\"font-weight: 400;\">The top three common misconceptions about brand safety<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The following list compiles the most blocked keywords by advertisers during August 2019.\u00a0 Blocked keyword lists prevent a brand\u2019s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":296750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,221],"tags":[],"class_list":["post-296749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-topics-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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