{"id":296769,"date":"2019-07-21T16:00:00","date_gmt":"2019-07-21T16:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/10-years-of-verification\/"},"modified":"2024-10-26T12:59:14","modified_gmt":"2024-10-26T12:59:14","slug":"10-years-of-verification","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/","title":{"rendered":"Cheers to 10 years of verification"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ten years ago, brands were only just beginning to embrace the digital age and shift their advertising dollars to reflect that focus. With this change came a new set of challenges that brands and publishers weren&#8217;t expecting: brand risk, viewability, and ad fraud, among other issues.<\/span><\/span><\/span><\/span><\/p>\n<p>As advertisers expanded their reach into the unknown digital territory, marketers found that their brand was unintentionally and unknowingly being exposed to risky placements, and IAS stepped in to provide a solution. We built <a href=\"https:\/\/integralads.com\/solutions\/brand-safety-suitability\/\" target=\"_blank\" rel=\"noopener noreferrer\">the first verification technology for brands<\/a> that supported and enhanced the effectiveness of online ad-buying decisions. From the very beginning, IAS chose to lead with a business model that placed equal importance on improving customers\u2019 return on investment with their ad impressions and keeping their creative safe from risky content. And today, we offer the industry\u2019s <a href=\"https:\/\/integralads.com\/who-we-help\/publishers\/\" target=\"_blank\" rel=\"noopener noreferrer\">first Publisher Optimization tool<\/a> to help our publisher partners maximize their ad revenue.<\/p>\n<p>IAS has grown tremendously, and we would like to say thank you to our clients and partners for their continued trust and partnership over the years. With 22 offices around the world, we continue to uphold a truly global presence for an increasingly global digital age. IAS has brought <a href=\"https:\/\/integralads.com\/news\/\" target=\"_blank\" rel=\"noopener noreferrer\">trust and transparency to the digital advertising industry for over a decade<\/a>, and we\u2019re excited to bring that momentum into the next ten years.<\/p>\n<p>To celebrate, we created a timeline with interesting moments in the tech industry alongside key milestones since our inception. Take a walk down memory lane with us, from our first media quality benchmarks to our CTV solution and beyond!<\/p>\n<p>Thanks again to all of our valued clients and partners!<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-101829 size-full\" src=\"\/wp-content\/uploads\/2019\/07\/IAS-10-Year-timeline-FINAL-1.svg\" alt=\"\" \/><a href=\"https:\/\/go.integralads.com\/subscription-management-center\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-101847 size-full\" src=\"\/wp-content\/uploads\/2019\/07\/IAS-10-Year-timeline-FINAL-CTA-1.svg\" alt=\"\" width=\"300\" height=\"56\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS brought trust and transparency to the digital advertising industry for over a decade, and we\u2019re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside key milestones since our inception. Take a walk down memory lane with us, from our first media quality benchmarks to our CTV solution and beyond!<\/p>\n","protected":false},"author":1,"featured_media":293575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218],"tags":[],"class_list":["post-296769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cheers to 10 years of verification - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cheers to 10 years of verification\" \/>\n<meta property=\"og:description\" content=\"IAS brought trust and transparency to the digital advertising industry for over a decade, and we\u2019re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside key milestones since our inception. Take a walk down memory lane with us, from our first media quality benchmarks to our CTV solution and beyond!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-21T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-26T12:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-tile-760x760_Timeline-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Cheers to 10 years of verification\",\"datePublished\":\"2019-07-21T16:00:00+00:00\",\"dateModified\":\"2024-10-26T12:59:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/\"},\"wordCount\":277,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-tile-760x760_Timeline-1.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/\",\"name\":\"Cheers to 10 years of verification - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-tile-760x760_Timeline-1.png\",\"datePublished\":\"2019-07-21T16:00:00+00:00\",\"dateModified\":\"2024-10-26T12:59:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-tile-760x760_Timeline-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Insider-tile-760x760_Timeline-1.png\",\"width\":760,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/10-years-of-verification\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cheers to 10 years of verification\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cheers to 10 years of verification - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/","og_locale":"en_US","og_type":"article","og_title":"Cheers to 10 years of verification","og_description":"IAS brought trust and transparency to the digital advertising industry for over a decade, and we\u2019re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside key milestones since our inception. Take a walk down memory lane with us, from our first media quality benchmarks to our CTV solution and beyond!","og_url":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/","og_site_name":"Integral Ad Science","article_published_time":"2019-07-21T16:00:00+00:00","article_modified_time":"2024-10-26T12:59:14+00:00","og_image":[{"width":760,"height":760,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-tile-760x760_Timeline-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Cheers to 10 years of verification","datePublished":"2019-07-21T16:00:00+00:00","dateModified":"2024-10-26T12:59:14+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/"},"wordCount":277,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-tile-760x760_Timeline-1.png","articleSection":["Insights"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/","url":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/","name":"Cheers to 10 years of verification - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-tile-760x760_Timeline-1.png","datePublished":"2019-07-21T16:00:00+00:00","dateModified":"2024-10-26T12:59:14+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-tile-760x760_Timeline-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-tile-760x760_Timeline-1.png","width":760,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/10-years-of-verification\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"Cheers to 10 years of verification"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=296769"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/293575"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=296769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=296769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=296769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}