{"id":296789,"date":"2019-06-12T04:00:00","date_gmt":"2019-06-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/how-omnicom-uk-reduces-brand-risk-and-media-waste-for-advertisers\/"},"modified":"2023-07-12T09:45:56","modified_gmt":"2023-07-12T09:45:56","slug":"how-omnicom-uk-reduces-brand-risk-and-media-waste-for-advertisers","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/how-omnicom-uk-reduces-brand-risk-and-media-waste-for-advertisers\/","title":{"rendered":"How Omnicom UK reduces brand risk and media waste for advertisers"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. \u00a0In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content. Consequently, some ads are blocked post delivery and may negatively impact the effectiveness of the campaign. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download the case study and learn how Omnicom Media Group Programmatic partnered with Integral Ad Science, to deliver optimal campaign results whilst ensuring brand safety pre- and post-bid.<\/span><\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. \u00a0In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content&#8230;.<\/p>\n","protected":false},"author":22,"featured_media":296790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,218,212,216,221],"tags":[],"class_list":["post-296789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-insights-apac","category-programmatic-apac","category-resources-apac","category-topics-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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