{"id":296795,"date":"2019-05-30T04:00:00","date_gmt":"2019-05-30T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/checklist-undesired-traffic\/"},"modified":"2023-07-12T09:47:00","modified_gmt":"2023-07-12T09:47:00","slug":"checklist-undesired-traffic","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/checklist-undesired-traffic\/","title":{"rendered":"The checklist you need to fend off undesired traffic"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Among the reasons why ad traffic may be deemed invalid is a result of non-human traffic or activity designed to produce fraudulent traffic.\u00a0Bots can be given instructions to visit premium sites, pick up desirable cookies and then visit fraudulent sites to monetize. If you&#8217;re selling premium inventory, this may explain some level of fraud on your website.<\/p>\n<p>If you&#8217;ve found signs of invalid traffic, don&#8217;t press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve found signs of invalid traffic, don&#8217;t press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.<\/p>\n","protected":false},"author":1,"featured_media":296796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,226],"tags":[],"class_list":["post-296795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-publisher-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The checklist you need to fend off undesired traffic - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/checklist-undesired-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The checklist you need to fend off undesired traffic\" \/>\n<meta property=\"og:description\" content=\"If you&#039;ve found signs of invalid traffic, don&#039;t press the panic button just yet! 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