{"id":296815,"date":"2019-04-08T04:00:00","date_gmt":"2019-04-08T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-ceo-on-the-opportunity-of-new-media-platform-ad-measurement\/"},"modified":"2025-01-30T11:48:39","modified_gmt":"2025-01-30T11:48:39","slug":"ias-ceo-on-the-opportunity-of-new-media-platform-ad-measurement","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-ceo-on-the-opportunity-of-new-media-platform-ad-measurement\/","title":{"rendered":"IAS CEO on the opportunity of new media platform ad measurement"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">At the IAS UK Innovation Summit, CEO Lisa Utzschneider sat down with CNBC&#8217;s James Wright to discuss what they&#8217;re doing to help marketers measure ROI with new media advertising opportunities.<\/span><\/span><\/span><\/span><\/p>\n<p><iframe src=\"https:\/\/player.cnbc.com\/p\/gZWlPC\/cnbc_global?playertype=synd&amp;byGuid=7000073882&amp;size=640_360\" width=\"640\" height=\"360\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/video\/2019\/04\/08\/ias-ceo-on-new-media-platform-ad-measurement.html?__source=cnbcembedplayer\">IAS CEO on the opportunity of new media platform ad measurement<\/a> from <a href=\"https:\/\/www.cnbc.com\/world\/?region=world&amp;__source=cnbcembedplayer\">CNBC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lisa Utzschneider tells CNBC&#8217;s James Wright what they&#8217;re doing to help marketers measure marketing ROI with new media advertising opportunities.<\/p>\n","protected":false},"author":1,"featured_media":296816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[216,221,227],"tags":[],"class_list":["post-296815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources-apac","category-topics-apac","category-viewability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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