{"id":296858,"date":"2018-11-01T04:00:00","date_gmt":"2018-11-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/"},"modified":"2023-07-12T11:08:20","modified_gmt":"2023-07-12T11:08:20","slug":"how-publishers-can-use-publisher-optimization-to-reduce-brand-risk","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/","title":{"rendered":"How publishers can use Publisher Optimization to reduce brand risk"},"content":{"rendered":"

<\/p>\n

\n
\n
\n

A major publisher was challenged by a Fortune 100 technology advertiser to meet the stringent brand safety requirements. The tech brand established brand safety standards to prevent their ads from being delivered next to content that could negatively impact consumer perception of the brand and to avoid negative media coverage.<\/p>\n

The technology company needed to unlock the publisher\u2019s audience of young, tech-savvy consumers but also wanted to avoid association with any controversial content. Given that some of the publisher’s popular content featured illegal drugs, partial nudity, and other culturally charged content that lead the brand to consider shifting spend away from this publisher despite its valuable audience.<\/p>\n

To learn how the publisher empowered itself by accessing to data and accurately mapping impression delivery to \u00a0align with the tech advertiser\u2019s contextual brand safety requirements download the study.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A major publisher was challenged by a Fortune 100 technology advertiser to meet the stringent brand safety requirements. The tech brand established brand safety standards to prevent their ads from being delivered next to content that could negatively impact consumer perception of the brand and to avoid negative media coverage.<\/p>\n","protected":false},"author":22,"featured_media":296859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,216,221],"tags":[],"class_list":["post-296858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-resources-apac","category-topics-apac"],"acf":[],"yoast_head":"\nHow publishers can use Publisher Optimization to reduce brand risk - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How publishers can use Publisher Optimization to reduce brand risk\" \/>\n<meta property=\"og:description\" content=\"A major publisher was challenged by a Fortune 100 technology advertiser to meet the stringent brand safety requirements. The tech brand established brand safety standards to prevent their ads from being delivered next to content that could negatively impact consumer perception of the brand and to avoid negative media coverage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Integralads\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-01T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T11:08:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/blocked-sign-brick-760-760-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"How publishers can use Publisher Optimization to reduce brand risk\",\"datePublished\":\"2018-11-01T04:00:00+00:00\",\"dateModified\":\"2023-07-12T11:08:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/\"},\"wordCount\":148,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/blocked-sign-brick-760-760-1.jpg\",\"articleSection\":[\"Brand Safety & Suitability\",\"Resources\",\"Topics\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/\",\"name\":\"How publishers can use Publisher Optimization to reduce brand risk - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/blocked-sign-brick-760-760-1.jpg\",\"datePublished\":\"2018-11-01T04:00:00+00:00\",\"dateModified\":\"2023-07-12T11:08:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/blocked-sign-brick-760-760-1.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/blocked-sign-brick-760-760-1.jpg\",\"width\":760,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How publishers can use Publisher Optimization to reduce brand risk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Integralads\\\/\",\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\",\"name\":\"IAS Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"caption\":\"IAS Marketing\"},\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/2021-04-05-221343-9\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How publishers can use Publisher Optimization to reduce brand risk - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/","og_locale":"en_US","og_type":"article","og_title":"How publishers can use Publisher Optimization to reduce brand risk","og_description":"A major publisher was challenged by a Fortune 100 technology advertiser to meet the stringent brand safety requirements. The tech brand established brand safety standards to prevent their ads from being delivered next to content that could negatively impact consumer perception of the brand and to avoid negative media coverage.","og_url":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/","og_site_name":"Integral Ad Science","article_publisher":"https:\/\/www.facebook.com\/Integralads\/","article_published_time":"2018-11-01T04:00:00+00:00","article_modified_time":"2023-07-12T11:08:20+00:00","og_image":[{"width":760,"height":760,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/blocked-sign-brick-760-760-1.jpg","type":"image\/jpeg"}],"author":"IAS Marketing","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Marketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/"},"author":{"name":"IAS Marketing","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49"},"headline":"How publishers can use Publisher Optimization to reduce brand risk","datePublished":"2018-11-01T04:00:00+00:00","dateModified":"2023-07-12T11:08:20+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/"},"wordCount":148,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/blocked-sign-brick-760-760-1.jpg","articleSection":["Brand Safety & Suitability","Resources","Topics"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/","url":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/","name":"How publishers can use Publisher Optimization to reduce brand risk - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/blocked-sign-brick-760-760-1.jpg","datePublished":"2018-11-01T04:00:00+00:00","dateModified":"2023-07-12T11:08:20+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/blocked-sign-brick-760-760-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/blocked-sign-brick-760-760-1.jpg","width":760,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/how-publishers-can-use-publisher-optimization-to-reduce-brand-risk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"How publishers can use Publisher Optimization to reduce brand risk"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Integralads\/","https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49","name":"IAS Marketing","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","caption":"IAS Marketing"},"url":"https:\/\/integralads.com\/apac\/insider\/author\/2021-04-05-221343-9\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=296858"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/296859"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=296858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=296858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=296858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}