{"id":296873,"date":"2018-09-12T04:00:00","date_gmt":"2018-09-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/case-study-how-a-news-and-culture-publisher-improved-viewability\/"},"modified":"2023-07-12T11:20:41","modified_gmt":"2023-07-12T11:20:41","slug":"case-study-how-a-news-and-culture-publisher-improved-viewability","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/case-study-how-a-news-and-culture-publisher-improved-viewability\/","title":{"rendered":"How a news and culture publisher improved viewability"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>A news and popular culture focused digital publisher was challenged to increase the viewability rate of their inventory. The publisher\u2019s advertisers had strict viewability requirements in order to ensure that their ads had the opportunity to be seen by real people.<\/p>\n<p>The publisher was also challenged to offer its advertisers inventory that met their viewability expectations. There was an untapped revenue opportunity in offering advertisers inventory with higher viewability levels, thus capturing incremental budgets. In order to accomplish this objective, the publisher needed a partner to empower it to optimize its inventory towards higher viewability.<\/p>\n<\/div>\n<p>Download the report to learn how they did it.<\/p>\n<\/div>\n<\/div>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet  strict advertiser viewability requirements.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218,226,219,227],"tags":[],"class_list":["post-296873","post","type-post","status-publish","format-standard","hentry","category-insights-apac","category-publisher-apac","category-research-apac","category-viewability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - 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