{"id":296895,"date":"2018-07-23T04:00:00","date_gmt":"2018-07-23T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/interview-publisher-team-trends\/"},"modified":"2023-07-12T11:24:02","modified_gmt":"2023-07-12T11:24:02","slug":"interview-publisher-team-trends","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/interview-publisher-team-trends\/","title":{"rendered":"An Interview with our Publisher team: Trends"},"content":{"rendered":"

In a fast changing media environment, publishers need to remain vigilant for opportunities. Below we\u2019ve highlight two major trends that publishers should take advantage of to improve their bottom line: <\/span><\/p>\n

1. From a media quality perspective, we are really excited about the prospect of trading on time<\/strong>. It benefits so many stakeholders, publishers are rewarded for great content, creative agencies are incentivised to continue to create engaging creatives, and advertisers have a guarantee that consumers will engage with their brand for an extended period of time.<\/span><\/p>\n

2. Generation Z will account for 40% of all consumers by 2020, according to the Fast Company<\/strong>. Publishers need to carefully consider how to appeal to this generation, they have lived their entire lives online and every day are exposed to streams of information. This presents a challenge not only from a content creation standpoint, but also to ensuring that advertising is relevant to the consumer.<\/span><\/p>\n

For publishers this means it\u2019s critical \u00a0to create more engaging content to attract better audience views and gain more view time for their advertisers.<\/span><\/p>\n

For more on what you can be doing to keep up with these trends, our Publisher team can talk you through the implications and recommend solutions. Contact <\/span>infoanz@integralads.com<\/span><\/a>.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In a fast changing media environment, publishers need to remain vigilant for opportunities. Below we\u2019ve highlight two major trends that publishers should take advantage of to improve their bottom line: 1. From a media quality perspective, we are really excited…<\/p>\n","protected":false},"author":22,"featured_media":296896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218,226],"tags":[],"class_list":["post-296895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-apac","category-publisher-apac"],"acf":[],"yoast_head":"\nAn Interview with our Publisher team: Trends - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"This week, we highlight two major trends that publishers should take advantage of to improve their bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/interview-publisher-team-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Interview with our Publisher team: Trends\" \/>\n<meta property=\"og:description\" content=\"This week, we highlight two major trends that publishers should take advantage of to improve their bottom line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/interview-publisher-team-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-23T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T11:24:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IMG_6118-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-publisher-team-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-publisher-team-trends\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"An Interview with our Publisher team: Trends\",\"datePublished\":\"2018-07-23T04:00:00+00:00\",\"dateModified\":\"2023-07-12T11:24:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-publisher-team-trends\\\/\"},\"wordCount\":211,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-publisher-team-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/IMG_6118-scaled-1.jpg\",\"articleSection\":[\"Insights m\",\"Publisher\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-publisher-team-trends\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/interview-publisher-team-trends\\\/\",\"name\":\"An Interview with our Publisher team: Trends - 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