{"id":296921,"date":"2018-05-08T04:00:00","date_gmt":"2018-05-08T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/scott-knoll-cnbc\/"},"modified":"2025-05-19T15:51:47","modified_gmt":"2025-05-19T15:51:47","slug":"scott-knoll-cnbc","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/scott-knoll-cnbc\/","title":{"rendered":"CEO Scott Knoll talks fixing digital advertising on CNBC"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">IAS CEO Scott Knoll sat down with CNBC to talk about how to make digital advertising work for brands by eliminating waste caused by fraud, unsafe placements, and unviewable inventory.<\/span><\/span><\/span><\/span><\/p>\n<p><iframe src=\"https:\/\/player.cnbc.com\/p\/gZWlPC\/cnbc_global?playertype=synd&amp;byGuid=7000018208&amp;size=755_415\" width=\"755\" height=\"415\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Want to learn more about how to give your digital ads the chance to make an impact? Read more about getting digital advertising back to zero, and beyond, here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS CEO Scott Knoll sits down with CNBC to discuss how to make digital advertising work for brands by eliminating waste caused by fraud, unsafe placements, and unviewable inventory.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":296922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,223,212,221],"tags":[],"class_list":["post-296921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-brand-safety-suitability-apac","category-programmatic-apac","category-topics-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CEO Scott Knoll talks fixing digital advertising on CNBC - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/scott-knoll-cnbc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO Scott Knoll talks fixing digital advertising on CNBC\" \/>\n<meta property=\"og:description\" content=\"IAS CEO Scott Knoll sits down with CNBC to discuss how to make digital advertising work for brands by eliminating waste caused by fraud, unsafe placements, and unviewable inventory.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/scott-knoll-cnbc\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-08T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T15:51:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2018-05-09-at-1.14.51-PM-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"302\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/scott-knoll-cnbc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/scott-knoll-cnbc\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"CEO Scott Knoll talks fixing digital advertising on CNBC\",\"datePublished\":\"2018-05-08T04:00:00+00:00\",\"dateModified\":\"2025-05-19T15:51:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/scott-knoll-cnbc\\\/\"},\"wordCount\":68,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/scott-knoll-cnbc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Screen-Shot-2018-05-09-at-1.14.51-PM-1.png\",\"articleSection\":[\"Ad Fraud\",\"Brand Safety &amp; 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