{"id":296973,"date":"2018-01-23T05:00:00","date_gmt":"2018-01-23T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/automaker-campaign-efficiency-performance\/"},"modified":"2023-07-12T11:52:37","modified_gmt":"2023-07-12T11:52:37","slug":"automaker-campaign-efficiency-performance","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/automaker-campaign-efficiency-performance\/","title":{"rendered":"Major automaker drives campaign efficiency and performance"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">When a major automaker, discovered that a portion of its media spend was being wasted on fraudulent, non-viewable, and brand unsafe impressions, it sought out a comprehensive tech solution that could directly address all of its media quality challenges. That solution would need to locate viewable inventory and provide fraud and brand risk transparency across campaign partners. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read the detailed case study to learn how Integral Ad Science met that challenge by reducing brand risk, blocking fraudulent impressions, and optimizing toward higher viewability.<\/span><\/p>\n<p><strong>Fill out the form to download the case study<\/strong><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major automaker drives campaign efficiency and performance with a single brand safety, viewability, and ad fraud transparency solution.  Read the case study.<\/p>\n","protected":false},"author":1,"featured_media":296974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,227],"tags":[],"class_list":["post-296973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-viewability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Major automaker drives campaign efficiency and performance - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Major automaker drives campaign efficiency and performance with a single brand safety, viewability, and ad fraud transparency solution read the case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/automaker-campaign-efficiency-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Major automaker drives campaign efficiency and performance\" \/>\n<meta property=\"og:description\" content=\"Major automaker drives campaign efficiency and performance with a single brand safety, viewability, and ad fraud transparency solution read the case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/automaker-campaign-efficiency-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-23T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T11:52:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/auto_vertical_case_study-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/automaker-campaign-efficiency-performance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/automaker-campaign-efficiency-performance\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Major automaker drives campaign efficiency and performance\",\"datePublished\":\"2018-01-23T05:00:00+00:00\",\"dateModified\":\"2023-07-12T11:52:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/automaker-campaign-efficiency-performance\/\"},\"wordCount\":99,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/automaker-campaign-efficiency-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/auto_vertical_case_study-1.jpg\",\"articleSection\":[\"Brand Safety &amp; 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