{"id":296993,"date":"2017-12-20T05:00:00","date_gmt":"2017-12-20T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/givt-vs-sivt-invalid-traffic\/"},"modified":"2025-05-19T16:49:42","modified_gmt":"2025-05-19T16:49:42","slug":"givt-vs-sivt-invalid-traffic","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/","title":{"rendered":"The flavors of fraud: GIVT vs. SIVT"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Digital advertisers understand that for their creatives to be effective, they need to be seen by real consumers, not bots pretending to be consumers. Bots masquerading as people have a significant cost impact on marketers according to an <\/span><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2015\/11\/IAB_EY_Report.pdf\"><span style=\"font-weight: 400;\">IAB and Ernst &amp; Young<\/span><\/a><span style=\"font-weight: 400;\"> report, invalid traffic costs the US digital marketing, advertising, and media industry around $4.6 billion every year. But before advertisers can identify and prevent fraud, they first need to recognize the flavors in which it is reported; <\/span><b>General Invalid Traffic (GIVT<\/b><span style=\"font-weight: 400;\">) and <\/span><b>Sophisticated Invalid Traffic (SIVT)<\/b><span style=\"font-weight: 400;\">, and the extent to which each type can impact their media campaigns. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Flavors of fraud:<\/b><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-82923\" src=\"\/wp-content\/uploads\/2017\/12\/GIVT_vs_SIVT-2-760x487.png\" alt=\"\" width=\"760\" height=\"487\" \/><\/p>\n<p><b>General invalid traffic (GIVT):<\/b><span style=\"font-weight: 400;\"> Traffic generated by known industry crawlers (such as search engine crawlers) and traffic generated by bots doing the kind of things that real humans would probably never do\u2013like switching between websites every 10 seconds for hours on end\u2013making it easier to spot. GIVT can be identified using routine methods of filtration using lists or standardized parameter checks. <\/span><\/p>\n<p><b>Sophisticated invalid traffic (SIVT):<\/b><span style=\"font-weight: 400;\"> Sophisticated invalid traffic is more difficult to detect because fraudsters are actively trying to avoid simple patterns that would raise a red flag. These fraudsters are making an extra effort to mask their behavior as legitimate so it requires advanced analytics, multi-point corroboration\/coordination, and significant human intervention to detect, identify, and analyze. <\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Different flavors, different dangers<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">GIVT is like the white noise of fraud, it\u2019s always on in the background, but according to IAS\u2019 analysis, its impression volume is much lower than that of SIVT. Fraudsters are in the business of making money, and today\u2019s technology makes it hard to pass off GIVT as legitimate inventory when it follows obvious fraudulent patterns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">SIVT, on the other hand, is a cat and mouse game where fraudsters try to develop new forms of fraud that blend in with legitimate inventory without being detected. SIVT fraudsters are also opportunistic, going after higher CPM video inventory or advertising platforms where demand exceeds supply allowing fraud to make up the difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While no one wants to pay for fraud, SIVT represents a bigger threat to advertisers\u2019 budgets than GIVT both in terms of volume and its ability to mask itself as legitimate traffic. \u00a0However, IAS\u2019s combination of behavioral\/network analysis, browser\/device analysis, and targeted reconnaissance capabilities make it the best in the business at sniffing out fraud no matter the flavor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please click<\/span><a href=\"https:\/\/integralads.com\/solutions\/ad-fraud\/\"> <span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about our fraud capabilities or<\/span> <span style=\"font-weight: 400;\">here<\/span><span style=\"font-weight: 400;\"> to view our Ad Fraud Essentials Guide.<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Invalid traffic costs the US digital marketing industry$4.6 billion every year. This traffic comes in two flavors: General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) learn the extent to which each will impact your campaign.<\/p>\n","protected":false},"author":1,"featured_media":296994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,218],"tags":[],"class_list":["post-296993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-insights-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Invalid Traffic: GIVT vs. SIVT - IAS Insider<\/title>\n<meta name=\"description\" content=\"Invalid traffic comes in two flavors: General invalid traffic and sophisticated invalid traffic learn the extent to which each will impact your campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The flavors of fraud: GIVT vs. SIVT\" \/>\n<meta property=\"og:description\" content=\"Invalid traffic comes in two flavors: General invalid traffic and sophisticated invalid traffic learn the extent to which each will impact your campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-20T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T16:49:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/GIVT_vs_SIVT-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"The flavors of fraud: GIVT vs. SIVT\",\"datePublished\":\"2017-12-20T05:00:00+00:00\",\"dateModified\":\"2025-05-19T16:49:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/\"},\"wordCount\":426,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/GIVT_vs_SIVT-2-1.png\",\"articleSection\":[\"Ad Fraud\",\"Insights\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/\",\"name\":\"Invalid Traffic: GIVT vs. SIVT - IAS Insider\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/GIVT_vs_SIVT-2-1.png\",\"datePublished\":\"2017-12-20T05:00:00+00:00\",\"dateModified\":\"2025-05-19T16:49:42+00:00\",\"description\":\"Invalid traffic comes in two flavors: General invalid traffic and sophisticated invalid traffic learn the extent to which each will impact your campaign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/GIVT_vs_SIVT-2-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/GIVT_vs_SIVT-2-1.png\",\"width\":780,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/givt-vs-sivt-invalid-traffic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The flavors of fraud: GIVT vs. SIVT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Invalid Traffic: GIVT vs. SIVT - IAS Insider","description":"Invalid traffic comes in two flavors: General invalid traffic and sophisticated invalid traffic learn the extent to which each will impact your campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/","og_locale":"en_US","og_type":"article","og_title":"The flavors of fraud: GIVT vs. SIVT","og_description":"Invalid traffic comes in two flavors: General invalid traffic and sophisticated invalid traffic learn the extent to which each will impact your campaign.","og_url":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/","og_site_name":"Integral Ad Science","article_published_time":"2017-12-20T05:00:00+00:00","article_modified_time":"2025-05-19T16:49:42+00:00","og_image":[{"width":780,"height":500,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/GIVT_vs_SIVT-2-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"The flavors of fraud: GIVT vs. SIVT","datePublished":"2017-12-20T05:00:00+00:00","dateModified":"2025-05-19T16:49:42+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/"},"wordCount":426,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/GIVT_vs_SIVT-2-1.png","articleSection":["Ad Fraud","Insights"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/","url":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/","name":"Invalid Traffic: GIVT vs. SIVT - IAS Insider","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/GIVT_vs_SIVT-2-1.png","datePublished":"2017-12-20T05:00:00+00:00","dateModified":"2025-05-19T16:49:42+00:00","description":"Invalid traffic comes in two flavors: General invalid traffic and sophisticated invalid traffic learn the extent to which each will impact your campaign.","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/GIVT_vs_SIVT-2-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/GIVT_vs_SIVT-2-1.png","width":780,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/givt-vs-sivt-invalid-traffic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"The flavors of fraud: GIVT vs. SIVT"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=296993"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/296993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/296994"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=296993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=296993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=296993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}