{"id":296999,"date":"2017-12-01T05:00:00","date_gmt":"2017-12-01T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/adnews-industry-profile-integral-ad-science-sales-director-jessica-miles\/"},"modified":"2023-07-12T11:59:24","modified_gmt":"2023-07-12T11:59:24","slug":"adnews-industry-profile-integral-ad-science-sales-director-jessica-miles","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/adnews-industry-profile-integral-ad-science-sales-director-jessica-miles\/","title":{"rendered":"Jessica Miles, Sales Director ANZ, featured in Adnews"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Our very own Jessica Miles, ANZ Sales Director, was recently featured in Adnews Industry Profile. Adnews is one of the leading trade publications in Australia. On the profile, she\u00a0talks about fighting the good battle against poor media quality and lack of transparency in the market. Congrats to Jessica! Check out her interview below.<\/p>\n<p><strong><br \/>\nFrom Adnews (visit story <a class=\"jive-link-external-small\" href=\"http:\/\/www.adnews.com.au\/news\/industry-profile-integral-ad-science-sales-director-jessica-miles\" rel=\"nofollow\">here<\/a>)<\/strong><\/p>\n<p>Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.<\/p>\n<p>Last week we met Melbourne-based Havas Melbourne group MD\u00a0Matt Houltham. Now, we head to Sydney to meet\u00a0Integral Ad Science sales director in Australia and New Zealand, <a href=\"https:\/\/www.linkedin.com\/in\/jessica-miles-36748020\/\">Jessica Miles<\/a>.<\/p>\n<div class=\"teads-inread sm-screen\"><\/div>\n<p><strong>Duration in current role\/time at the company:<\/strong><\/p>\n<p>Just over six months<\/p>\n<p><strong>In one sentence, how would you describe what the company does?<\/strong><\/p>\n<p>Integral Ad Science (IAS) is\u00a0a global measurement and analytics company\u00a0that builds verification, optimisation, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device.<\/p>\n<p><strong>In one sentence, what does your role involve?<\/strong><\/p>\n<p>I am responsible for driving growth and adoption of IAS technologies across Australia and New Zealand.<\/p>\n<p><strong>Within the last six months\/year, what stands out as the company\u2019s major milestones?<\/strong><\/p>\n<p>We\u2019ve recently announced new features to increase our focus on Consumer Based Marketing. The end goal is shifting from impressions to people as effective digital advertising starts and ends with the consumer\u2019s ad experience, not the individual impression. By focusing on consumer exposure, marketers can learn the total exposure frequency and time of audiences on any publisher or platform, in real time.<\/p>\n<p><strong>Best thing about the industry you work in:<\/strong><\/p>\n<p>It\u2019s constantly changing nature that brings new challenges and new, innovative solutions<\/p>\n<p><strong>Previous industry related companies you have worked at:<\/strong><\/p>\n<p>My introduction to adland was at InMobi where I was part of the founding team. From there I tested the waters publisher side with Fairfax and then shifted back into ad tech with the mobile self-serve platform Pocketmath.<\/p>\n<p><strong>Career-wise, where do you see yourself in three years time?<\/strong><\/p>\n<p>Hopefully still with the great team at IAS, fighting the good battle against poor media quality and lack of transparency.<\/p>\n<p><strong>What is the elephant in the room?<\/strong><\/p>\n<p>The thing that no one is talking about \u2013 but they should be. &#8216;Third Line Forcing&#8217;. Bullying is never okay and is not a negotiation tactic!<\/p>\n<p><strong>Tell us one thing people at work don\u2019t know about you?<\/strong><\/p>\n<p>I briefly reviewed cars for Drive.com in the \u2018he says, she says\u2019 section.<\/p>\n<p><strong>Top networking tip:<\/strong><\/p>\n<p>Be present, listen and above all smile!<\/p>\n<p><strong>My favourite restaurant for a business lunch is:<\/strong><\/p>\n<p>Alpha Restaurant. Great food and atmosphere.<\/p>\n<p><strong>My favourite advert is:<\/strong><\/p>\n<p>Arnott&#8217;s Tim Tam Chocolicious Bites. I\u2019m in it!<\/p>\n<p><strong>My must-have gadget is:<\/strong><\/p>\n<p>Samsung Galaxy S8. It\u2019s my everything from mirror to camera, personal assistant, daily newspaper and boredom buster. Oh and I can make calls from it.<\/p>\n<p><strong>My favourite media is:<\/strong><\/p>\n<p>Mobile. There is currently no other medium that allows brands and advertisers to have such personal, one on one conversation with their consumer. It gives brands and advertisers the ability to personalise their communication and really surprise and delight the consumer.<\/p>\n<p><strong>My favourite TV show is:<\/strong><\/p>\n<p>Game of Thrones. So complex and entangled. The ultimate fantasy drama.<\/p>\n<p><strong>The last book I read:<\/strong><\/p>\n<p>Never Split the Difference by Chris Voss. A really engaging, quick read that takes you into the mind of Chris Voss, a high stakes negotiator for the FBI. He shares his learnings and gives examples on how you can apply his techniques to business and everyday negotiations.<\/p>\n<p><strong>My mantra \/ philosophy is:<\/strong><\/p>\n<p>How can you expect a positive outcome with negative thoughts? Always believe in yourself no matter what.<\/p>\n<p>I got into advertising\/ad tech\/marketing etc because: Mobile advertising sounded like something completely different, new and exciting. From there I discovered my passion for mobile, was a passion for adtech. I loved the challenges and opportunities that came with the new medium and that translated to a passion for emerging technology and how it moved and evolved industry.<\/p>\n<p>I<strong>f I wasn&#8217;t doing this for a living, I&#8217;d be:<\/strong><\/p>\n<p>Working in Blockchain or IOT.<\/p>\n<p><strong>In five years&#8217; time I&#8217;ll be:<\/strong><\/p>\n<p>Seamlessly managing mum-life and work-life and looking chic doing it (I can hope!?)<\/p>\n<p><strong>Define your job in one word:<\/strong><\/p>\n<p>Fulfilling<\/p>\n<p><strong>What&#8217;s your poison:<\/strong><\/p>\n<p>Red wine and chocolate<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our very own Jessica Miles, ANZ Sales Director, was recently featured in Adnews Industry Profile. Adnews is one of the leading trade publications in Australia. On the profile, she\u00a0talks about fighting the good battle against poor media quality and lack&#8230;<\/p>\n","protected":false},"author":1,"featured_media":297000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218,212],"tags":[],"class_list":["post-296999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-apac","category-programmatic-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jessica Miles, Sales Director ANZ, featured in Adnews - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Our ANZ Sales Director\u00a0Jessica Miles talks about fighting the good battle against poor media quality and lack of transparency in the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/adnews-industry-profile-integral-ad-science-sales-director-jessica-miles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jessica Miles, Sales Director ANZ, featured in Adnews\" \/>\n<meta property=\"og:description\" content=\"Our ANZ Sales Director\u00a0Jessica Miles talks about fighting the good battle against poor media quality and lack of transparency in the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/adnews-industry-profile-integral-ad-science-sales-director-jessica-miles\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-01T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T11:59:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2017-11-30-at-15.32.21.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/adnews-industry-profile-integral-ad-science-sales-director-jessica-miles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/adnews-industry-profile-integral-ad-science-sales-director-jessica-miles\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Jessica Miles, Sales Director ANZ, featured in Adnews\",\"datePublished\":\"2017-12-01T05:00:00+00:00\",\"dateModified\":\"2023-07-12T11:59:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/adnews-industry-profile-integral-ad-science-sales-director-jessica-miles\\\/\"},\"wordCount\":760,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/adnews-industry-profile-integral-ad-science-sales-director-jessica-miles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Screen-Shot-2017-11-30-at-15.32.21.png\",\"articleSection\":[\"Insights\",\"Open Web\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/adnews-industry-profile-integral-ad-science-sales-director-jessica-miles\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/adnews-industry-profile-integral-ad-science-sales-director-jessica-miles\\\/\",\"name\":\"Jessica Miles, Sales Director ANZ, featured in Adnews - 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