{"id":297002,"date":"2017-12-01T05:00:00","date_gmt":"2017-12-01T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/optimise-ads-inside-walled-gardens\/"},"modified":"2023-07-12T11:59:50","modified_gmt":"2023-07-12T11:59:50","slug":"optimise-ads-inside-walled-gardens","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/optimise-ads-inside-walled-gardens\/","title":{"rendered":"How to optimise your ads inside walled gardens"},"content":{"rendered":"

Breaking down walls means better optimisation<\/b><\/p>\n

The buyer journey has gone mobile, and marketers have taken notice. Self-educating consumers are using their mobile devices to engage with brands on social platforms and provide real-time feedback. Actively collaborating on these platforms, both marketer and consumer alike, boosts a brand\u2019s presence and cements its identity.<\/p>\n

Protecting the brand\u2019s image is a marketer\u2019s first responsibility, but not their last. Activating a brand in the right place, time, and context is equally essential, and in a digital campaign that\u2019s only possible with a transparent understanding of media quality. Verification is an essential tool for success. But in this era of walled garden Goliaths, it\u2019s common for brands to struggle with whether their ads viewable and their impressions fraud-free.<\/p>\n

Unbiased third-party verification of media quality can mean the difference between a runaway success and a costly flop. Verifying that impressions are fraud-free, viewable, and within the right context should be foundational to every marketer\u2019s brand strategy. Using that data to optimise toward higher viewability will generate a measurable impact on business outcomes.<\/p>\n

Three steps to optimising towards higher viewability<\/b><\/p>\n

1.\u00a0<\/b>Monitor<\/strong><\/p>\n

On a weekly basis, monitor third-party measurement reporting on campaign viewability rates and use this data to inform targeting criteria for top-performing creative executions within each set.<\/p>\n

2.\u00a0<\/b>Leverage <\/strong><\/p>\n

Use your third-party measurement partner to provide optimisation recommendations.<\/p>\n

3.\u00a0 Optimise<\/b><\/p>\n

Shift impression delivery volume to creative executions that drive higher viewability numbers.<\/p>\n

To learn about our verification of mobile social platforms, visit our social capabilities<\/a> page.<\/p>\n

 <\/p>\n

 <\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Breaking down walls means better optimisation The buyer journey has gone mobile, and marketers have taken notice. Self-educating consumers are using their mobile devices to engage with brands on social platforms and provide real-time feedback. 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