{"id":297008,"date":"2017-11-23T05:00:00","date_gmt":"2017-11-23T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/tricks-of-the-trade-2017-holiday-edition\/"},"modified":"2017-11-23T05:00:00","modified_gmt":"2017-11-23T05:00:00","slug":"tricks-of-the-trade-2017-holiday-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/tricks-of-the-trade-2017-holiday-edition\/","title":{"rendered":"Tricks of the trade: 2017 Holiday Edition"},"content":{"rendered":"

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.<\/p>\n

Holiday data analyzed:
\nBlack Friday
\nCyber Monday
\nWeek before Christmas
\nReturns Week (first week of January)<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.<\/p>\n","protected":false},"author":1,"featured_media":297009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-297008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nTricks of the trade: 2017 Holiday Edition - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/tricks-of-the-trade-2017-holiday-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tricks of the trade: 2017 Holiday Edition\" \/>\n<meta property=\"og:description\" content=\"To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. 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