{"id":297054,"date":"2017-09-26T04:00:00","date_gmt":"2017-09-26T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/viewability-matters-value-mobile-publishers\/"},"modified":"2023-07-12T12:07:09","modified_gmt":"2023-07-12T12:07:09","slug":"viewability-matters-value-mobile-publishers","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/","title":{"rendered":"Viewability matters: The value for mobile publishers"},"content":{"rendered":"

Guest blog<\/a>: Meridith Miller, Head of Commercial Partnerships, MoPub<\/p>\n

Leading up to our recent\u00a0viewability measurement announcement<\/a>, MoPub and\u00a0Integral Ad Science<\/a>\u00a0held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more.<\/p>\n

As we move towards Q4, and the brand spend that typically comes at this time, the time is now for savvy mobile app publishers to integrate viewability measurement and capture the brand dollars dependent on it.<\/p>\n

\u201c[We\u2019ve created] a transparent, agnostic solution that works for the buy side and has been made as simple as possible on the publisher side. The message here is pretty straightforward: there\u2019s a ton of pent-up demand behind viewability.\u201d
\n\u2014Anand Ramesh, Head of Publisher Partnerships, Americas, MoPub<\/p>\n

\u00a0\u201cNow more than ever is the time for us to capitalize on this. It\u2019s important that we\u2019re speaking the right language and meeting advertisers\u2019 expectations when it comes to media quality \u2014 and that is viewability.\u201d
\n\u2014Jason Cooper, General Manager, Mobile, Integral Ad Science<\/p>\n

\u201cIf we can\u2019t measure it, if we don\u2019t have viewability in there, we can\u2019t optimize it \u2014 and then it\u2019s really hard for us to go to our leadership and say, \u2018Buy this inventory.\u2019 In-app has become so important […] but without certain measurement capabilities, I can\u2019t justify it.\u201d
\n\u2014Alison Gensheimer, VP, Digital Marketing, Wells Fargo<\/p>\n

Interested in getting started with viewability measurement?<\/strong>\u00a0If you\u2019re a MoPub publisher, download the latest version of our SDK to enable IAS \u00a0in your app. If you\u2019re a buyer looking to access measurable inventory through MoPub, please contact your account team, or DSP partner.<\/p>\n

<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Leading up to our recent\u00a0viewability measurement announcement, MoPub and\u00a0Integral Ad Science\u00a0held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209,211,221,227],"tags":[],"class_list":["post-297054","post","type-post","status-publish","format-standard","hentry","category-channels-apac","category-mobile-in-app-apac","category-topics-apac","category-viewability-apac"],"acf":[],"yoast_head":"\nViewability matters: The value for mobile publishers - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viewability matters: The value for mobile publishers\" \/>\n<meta property=\"og:description\" content=\"Leading up to our recent\u00a0viewability measurement announcement, MoPub and\u00a0Integral Ad Science\u00a0held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-26T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T12:07:09+00:00\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Viewability matters: The value for mobile publishers\",\"datePublished\":\"2017-09-26T04:00:00+00:00\",\"dateModified\":\"2023-07-12T12:07:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/\"},\"wordCount\":305,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"articleSection\":[\"Channels\",\"Mobile & In-App\",\"Topics\",\"Viewability\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/\",\"name\":\"Viewability matters: The value for mobile publishers - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"datePublished\":\"2017-09-26T04:00:00+00:00\",\"dateModified\":\"2023-07-12T12:07:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/apac\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viewability matters: The value for mobile publishers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Viewability matters: The value for mobile publishers - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/","og_locale":"en_US","og_type":"article","og_title":"Viewability matters: The value for mobile publishers","og_description":"Leading up to our recent\u00a0viewability measurement announcement, MoPub and\u00a0Integral Ad Science\u00a0held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more.","og_url":"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/","og_site_name":"Integral Ad Science","article_published_time":"2017-09-26T04:00:00+00:00","article_modified_time":"2023-07-12T12:07:09+00:00","author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Viewability matters: The value for mobile publishers","datePublished":"2017-09-26T04:00:00+00:00","dateModified":"2023-07-12T12:07:09+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/"},"wordCount":305,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"articleSection":["Channels","Mobile & In-App","Topics","Viewability"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/","url":"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/","name":"Viewability matters: The value for mobile publishers - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2017-09-26T04:00:00+00:00","dateModified":"2023-07-12T12:07:09+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/viewability-matters-value-mobile-publishers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"Viewability matters: The value for mobile publishers"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=297054"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297054\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=297054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=297054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=297054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}