{"id":297110,"date":"2017-06-22T04:00:00","date_gmt":"2017-06-22T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/biggest-roadblock-transacting-viewability\/"},"modified":"2025-05-19T16:40:31","modified_gmt":"2025-05-19T16:40:31","slug":"biggest-roadblock-transacting-viewability","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/biggest-roadblock-transacting-viewability\/","title":{"rendered":"What&#8217;s the biggest roadblock to transacting on viewability?"},"content":{"rendered":"<div>We asked attendees of our recent webinar, <strong>Make it count: practical tips to improve your viewability <\/strong>to weigh in. Here&#8217;s what we found:<\/div>\n<div><\/div>\n<div>\n<div><\/div>\n<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-80794\" src=\"\/wp-content\/uploads\/2017\/06\/viewability_webinar_poll.svg\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n<\/div>\n<div><\/div>\n<p>Want to learn more about viewability? Download our guide, <strong>Viewability: the essentials<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We asked attendees of our recent webinar, Make it count: practical tips to improve your viewability to weigh in on the roadblocks to transacting on viewability.<\/p>\n","protected":false},"author":1,"featured_media":297111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218,227],"tags":[],"class_list":["post-297110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-apac","category-viewability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s the biggest roadblock to transacting on viewability? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/biggest-roadblock-transacting-viewability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s the biggest roadblock to transacting on viewability?\" \/>\n<meta property=\"og:description\" content=\"We asked attendees of our recent webinar, Make it count: practical tips to improve your viewability to weigh in on the roadblocks to transacting on viewability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/biggest-roadblock-transacting-viewability\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-22T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T16:40:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/traffic-cones-1-760-760-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/biggest-roadblock-transacting-viewability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/biggest-roadblock-transacting-viewability\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"What&#8217;s the biggest roadblock to transacting on viewability?\",\"datePublished\":\"2017-06-22T04:00:00+00:00\",\"dateModified\":\"2025-05-19T16:40:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/biggest-roadblock-transacting-viewability\/\"},\"wordCount\":43,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/biggest-roadblock-transacting-viewability\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/traffic-cones-1-760-760-1.jpg\",\"articleSection\":[\"Insights\",\"Viewability\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/biggest-roadblock-transacting-viewability\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/biggest-roadblock-transacting-viewability\/\",\"name\":\"What's the biggest roadblock to transacting on viewability? 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