{"id":297128,"date":"2017-05-23T04:00:00","date_gmt":"2017-05-23T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/viewability-the-essentials\/"},"modified":"2023-08-09T13:31:54","modified_gmt":"2023-08-09T13:31:54","slug":"viewability-the-essentials","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/viewability-the-essentials\/","title":{"rendered":"Viewability: the essentials"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Advertising has no chance of working unless consumers have the opportunity to see the ads. When as much as 50% of digital ads are not viewable, it\u2019s no surprise that viewability has become a top concern in digital advertising. This guide gives you:<\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li>An overview of the industry guidelines to viewability and how viewability is measured<\/li>\n<li>Context into the differences across environments, channels, and devices<\/li>\n<li>Steps to improve your viewability<\/li>\n<li>Perspectives from buyers and sellers<\/li>\n<li>Key insights into the impact of viewability on consumers<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>Fill out the form to download the guide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no surprise that viewability has become a top concern in digital advertising. This guide gives you an overview of viewability, context into the differences across environments, channels, and devices, steps to improve your viewability, perspectives from buyers and sellers, and key insights into the impact of viewability on consumers.<\/p>\n","protected":false},"author":22,"featured_media":305554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[175,216,221,227],"tags":[],"class_list":["post-297128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-apac","category-resources-apac","category-topics-apac","category-viewability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Viewability: the essentials - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Guide on viewability, steps to improve your viewability, perspectives from buyers and sellers, and key insights into the impact of viewability on consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/viewability-the-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viewability: the essentials\" \/>\n<meta property=\"og:description\" content=\"Guide on viewability, steps to improve your viewability, perspectives from buyers and sellers, and key insights into the impact of viewability on consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/viewability-the-essentials\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-23T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T13:31:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2017\/05\/IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-the-essentials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-the-essentials\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Viewability: the essentials\",\"datePublished\":\"2017-05-23T04:00:00+00:00\",\"dateModified\":\"2023-08-09T13:31:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-the-essentials\\\/\"},\"wordCount\":97,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-the-essentials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/IAS-2.0-Insider-Tile-860-x-860-860-\u00d7-860-px.jpg\",\"articleSection\":[\"Guides\",\"Resources\",\"Topics\",\"Viewability\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-the-essentials\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-the-essentials\\\/\",\"name\":\"Viewability: the essentials - 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