{"id":297166,"date":"2017-04-18T04:00:00","date_gmt":"2017-04-18T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/how-does-fraudulent-traffic-occur\/"},"modified":"2023-07-12T12:41:50","modified_gmt":"2023-07-12T12:41:50","slug":"how-does-fraudulent-traffic-occur","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/how-does-fraudulent-traffic-occur\/","title":{"rendered":"How does fraudulent traffic occur?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ad fraud is the deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Most often, ad fraud refers to certain kinds of traffic, not to publishers or ad tech partners that are a part of the supply chain. So, how does this traffic happen? Here&#8217;s a quick snapshot.<\/p>\n<p><a href=\"http:\/\/iasinsider.wpengine.com\/wp-content\/uploads\/2017\/04\/adfraud_fraudulenttraffic.svg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-52871\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/adfraud_fraudulenttraffic-1.svg\" alt=\"Fraudulent traffic\" \/><\/a><\/p>\n<p>For more information about the types of ad fraud and how to identify and prevent it from impacting your digital, check out <a href=\"https:\/\/integralads.com\/insider\/ad-fraud-essentials\/\">Ad fraud: the essentials<\/a>.<\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad fraud is the deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Most often, ad fraud refers to certain kinds of traffic, not to publishers or ad tech partners that are a part of the supply chain. So, how does this traffic happen?<\/p>\n","protected":false},"author":22,"featured_media":297168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,216,221],"tags":[],"class_list":["post-297166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-resources-apac","category-topics-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How does fraudulent traffic occur? - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Infographic explaining how fraudulent traffic occurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/how-does-fraudulent-traffic-occur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does fraudulent traffic occur?\" \/>\n<meta property=\"og:description\" content=\"Infographic explaining how fraudulent traffic occurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/how-does-fraudulent-traffic-occur\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-18T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T12:41:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-hacker-hoodie-760-760-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-does-fraudulent-traffic-occur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-does-fraudulent-traffic-occur\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"How does fraudulent traffic occur?\",\"datePublished\":\"2017-04-18T04:00:00+00:00\",\"dateModified\":\"2023-07-12T12:41:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-does-fraudulent-traffic-occur\\\/\"},\"wordCount\":93,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-does-fraudulent-traffic-occur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/fraud-hacker-hoodie-760-760-2.jpg\",\"articleSection\":[\"Ad Fraud\",\"Resources\",\"Topics\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-does-fraudulent-traffic-occur\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-does-fraudulent-traffic-occur\\\/\",\"name\":\"How does fraudulent traffic occur? 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