{"id":297169,"date":"2017-04-11T04:00:00","date_gmt":"2017-04-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/transparency-digital-campaigns-stack-2016\/"},"modified":"2023-07-12T12:42:05","modified_gmt":"2023-07-12T12:42:05","slug":"transparency-digital-campaigns-stack-2016","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/transparency-digital-campaigns-stack-2016\/","title":{"rendered":"Transparency in digital: H2 2016 Media Quality Report"},"content":{"rendered":"

\u201cThe days of giving digital a pass are over. It\u2019s time to grow up. It\u2019s time for action,\u201d said Marc Pritchard, Chief Brand Officer of P&G, kicking off 2017 with a bang at the IAB Leadership Meeting. Indeed, the latter half of 2016 brought a host of media quality issues to the forefront of marketers\u2019 minds with the likes of fake news, extremist headlines, and \u201cMethbot\u201d dominating the headlines. As we progress in 2017, transparency and trust will continue to be key issues in digital advertising.<\/p>\n

In this on-demand webinar, we present the results from our latest Media Quality Report<\/a>, which covers key metrics such as brand safety, viewability, and ad fraud, to help\u00a0you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.<\/p>\n

Presenters<\/strong><\/p>\n

Loretta Shen
\nSr. Product Marketing Manager<\/p>\n

Dave Marquard
\nVP, Product Management<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In this on-demand webinar, we present the results from the H2 2016 Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.<\/p>\n","protected":false},"author":22,"featured_media":296929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219],"tags":[],"class_list":["post-297169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-apac"],"acf":[],"yoast_head":"\nTransparency in digital: H2 2016 Media Quality Report - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"On-demand webinar on brand safety, viewability, and ad fraud metrics and performance benchmarks, and provide best practices to improve media quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/transparency-digital-campaigns-stack-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transparency in digital: H2 2016 Media Quality Report\" \/>\n<meta property=\"og:description\" content=\"On-demand webinar on brand safety, viewability, and ad fraud metrics and performance benchmarks, and provide best practices to improve media quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/transparency-digital-campaigns-stack-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-11T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T12:42:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Transparency-MQR-H2-2016-_-Insider-Article-Header-760-x-480-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/transparency-digital-campaigns-stack-2016\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/transparency-digital-campaigns-stack-2016\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Transparency in digital: H2 2016 Media Quality Report\",\"datePublished\":\"2017-04-11T04:00:00+00:00\",\"dateModified\":\"2023-07-12T12:42:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/transparency-digital-campaigns-stack-2016\\\/\"},\"wordCount\":152,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/transparency-digital-campaigns-stack-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Transparency-MQR-H2-2016-_-Insider-Article-Header-760-x-480-1.png\",\"articleSection\":[\"Research\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/transparency-digital-campaigns-stack-2016\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/transparency-digital-campaigns-stack-2016\\\/\",\"name\":\"Transparency in digital: H2 2016 Media Quality Report - 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