{"id":297172,"date":"2017-04-04T04:00:00","date_gmt":"2017-04-04T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/guide-to-mobile-fraud\/"},"modified":"2023-07-12T12:42:41","modified_gmt":"2023-07-12T12:42:41","slug":"guide-to-mobile-fraud","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/guide-to-mobile-fraud\/","title":{"rendered":"A short guide to mobile fraud"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Mobile ad spend is projected to represent nearly 80% of digital ad spending by 2020. As mobile continues to grow in consumer usage &#8211; and as advertising follows &#8211; fraud techniques will become more tailored and pervasive. See what makes mobile fraud unique in this guide:<\/p>\n<p><a href=\"http:\/\/iasinsider.wpengine.com\/wp-content\/uploads\/2017\/04\/IAS_Guide_Ad-Fraud-and-Mobile_2017-1.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11592 size-full\" src=\"\/wp-content\/uploads\/2019\/07\/ebook-mini_672x372_v2.png\" alt=\"fraud and mobile\" width=\"672\" height=\"372\" \/><\/a><\/p>\n<p>For more information on all types of ad fraud and ways to identify and fight it,\u00a0download our full guide,\u00a0<a href=\"http:\/\/stagingias.wpengine.com\/resources\/ad-fraud-101\/\">Ad fraud: the essentials<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As mobile continues to grow in consumer usage &#8211; and as advertising follows &#8211; fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.<\/p>\n","protected":false},"author":22,"featured_media":297173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,209,211,216,221],"tags":[],"class_list":["post-297172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-channels-apac","category-mobile-in-app-apac","category-resources-apac","category-topics-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A short guide to mobile fraud - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"A guide on fraud and mobile, discussing types of mobile fraud and what makes it particularly challenging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/guide-to-mobile-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A short guide to mobile fraud\" \/>\n<meta property=\"og:description\" content=\"A guide on fraud and mobile, discussing types of mobile fraud and what makes it particularly challenging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/guide-to-mobile-fraud\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-04T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T12:42:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/ebook-mini_672x372_v2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/guide-to-mobile-fraud\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/guide-to-mobile-fraud\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"A short guide to mobile fraud\",\"datePublished\":\"2017-04-04T04:00:00+00:00\",\"dateModified\":\"2023-07-12T12:42:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/guide-to-mobile-fraud\\\/\"},\"wordCount\":74,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/guide-to-mobile-fraud\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ebook-mini_672x372_v2-1.png\",\"articleSection\":[\"Ad Fraud\",\"Channels\",\"Mobile &amp; In-App\",\"Resources\",\"Topics\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/guide-to-mobile-fraud\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/guide-to-mobile-fraud\\\/\",\"name\":\"A short guide to mobile fraud - 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