{"id":297182,"date":"2017-03-13T04:00:00","date_gmt":"2017-03-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/viewability-viewability-viewability\/"},"modified":"2024-11-13T08:00:11","modified_gmt":"2024-11-13T08:00:11","slug":"viewability-viewability-viewability","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/viewability-viewability-viewability\/","title":{"rendered":"Viewability, viewability, viewability"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Over 1,000 digital advertising professionals <a href=\"https:\/\/integralads.com\/insider\/top-of-mind-2017\/\">ranked viewability as the #1 most important aspect media quality<\/a>. So, we dug a little deeper &#8211; here&#8217;s what they had to say about the industry guidelines and transacting on viewability.<\/span><\/span><\/span><\/span><\/p>\n<p><a href=\"http:\/\/iasinsider.wpengine.com\/wp-content\/uploads\/2017\/03\/IAS_infgx_viewability.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-25228\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_infgx_viewability-1.png\" alt=\"Viewability infographic\" width=\"1301\" height=\"4178\" \/><\/a><\/p>\n<p class=\"p1\">Want to learn more about viewability? Download our guide,\u00a0<strong><a href=\"https:\/\/integralads.com\/insider\/viewability-the-essentials\/\">Viewability: the essentials<\/a>.<\/strong><\/p>\n<p class=\"p1\">You can also register for our webinar <strong>Make it count: practical tips to improve your viewability<\/strong>\u00a0on June 6th <a href=\"https:\/\/go.integralads.com\/webinar-viewability.html\">now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 1,000 digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper &#8211; here&#8217;s what they had to say about the industry guidelines and transacting on viewability.<\/p>\n","protected":false},"author":1,"featured_media":297184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218,227],"tags":[],"class_list":["post-297182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-apac","category-viewability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Viewability, viewability, viewability - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"This infographic shows industry perspectives on the guidelines for viewability and transacting on viewability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/viewability-viewability-viewability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viewability, viewability, viewability\" \/>\n<meta property=\"og:description\" content=\"This infographic shows industry perspectives on the guidelines for viewability and transacting on viewability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/viewability-viewability-viewability\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-13T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T08:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/binocural-blue-760-760-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-viewability-viewability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-viewability-viewability\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Viewability, viewability, viewability\",\"datePublished\":\"2017-03-13T04:00:00+00:00\",\"dateModified\":\"2024-11-13T08:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-viewability-viewability\\\/\"},\"wordCount\":69,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-viewability-viewability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/binocural-blue-760-760-1.jpg\",\"articleSection\":[\"Insights\",\"Viewability\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-viewability-viewability\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/viewability-viewability-viewability\\\/\",\"name\":\"Viewability, viewability, viewability - 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