{"id":297188,"date":"2017-03-08T05:00:00","date_gmt":"2017-03-08T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/open-source-initiative-key-solving-viewability-problems\/"},"modified":"2025-05-20T17:51:48","modified_gmt":"2025-05-20T17:51:48","slug":"open-source-initiative-key-solving-viewability-problems","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/open-source-initiative-key-solving-viewability-problems\/","title":{"rendered":"Is an open source initiative the key to solving viewability problems?"},"content":{"rendered":"<p><iframe title=\"Is An Open Source Initiative The Key To Solving Viewability Problems?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/X8JMDhSOb8U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>General Manager, Mobile, Jason Cooper, discusses the reasons why Integral Ad Science chose to open source their proprietary software. He also talked about the future of mobile measurement with\u00a0<a href=\"http:\/\/www.thedrum.com\/news\/2017\/03\/01\/open-source-initiative-the-key-solving-viewability-problems-0\">the Drum<\/a>.<\/p>\n<p>To learn more the market challenges of measuring viewability and the advantages of open sourcing, \u00a0download our open source white paper.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science&#8217;s General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.<\/p>\n","protected":false},"author":1,"featured_media":297189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218,211,227],"tags":[],"class_list":["post-297188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-apac","category-mobile-in-app-apac","category-viewability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is an open source initiative the key to solving viewability problems? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/open-source-initiative-key-solving-viewability-problems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is an open source initiative the key to solving viewability problems?\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science&#039;s General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. 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