{"id":297213,"date":"2016-11-02T04:00:00","date_gmt":"2016-11-02T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ad-fraud-essentials\/"},"modified":"2023-07-12T13:07:15","modified_gmt":"2023-07-12T13:07:15","slug":"ad-fraud-essentials","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ad-fraud-essentials\/","title":{"rendered":"Ad fraud: the essentials"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p class=\"p1\">We all know ad fraud is a problem, but it\u2019s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We\u2019re here to make this complex topic easy to understand and address. This guide provides:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">an overview of the different types of ad fraud<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">a deeper dive into bots and botnets<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">methods for identifying and fighting ad fraud<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">steps you can take to protect yourself <\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Fill out this form to get your guide to ad fraud now.<\/span><\/p>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know ad fraud is a problem, but it\u2019s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We\u2019re here to make this complex topic easy to understand and address.<\/p>\n","protected":false},"author":22,"featured_media":296650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,216,221],"tags":[],"class_list":["post-297213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-resources-apac","category-topics-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad fraud: the essentials - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Educational guide to ad fraud: what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ad-fraud-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad fraud: the essentials\" \/>\n<meta property=\"og:description\" content=\"Educational guide to ad fraud: what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ad-fraud-essentials\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-02T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T13:07:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Pages-from-IAS_Ad-Fraud-Essentials.UK_-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ad-fraud-essentials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ad-fraud-essentials\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Ad fraud: the essentials\",\"datePublished\":\"2016-11-02T04:00:00+00:00\",\"dateModified\":\"2023-07-12T13:07:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ad-fraud-essentials\\\/\"},\"wordCount\":93,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ad-fraud-essentials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Pages-from-IAS_Ad-Fraud-Essentials.UK_-1.png\",\"articleSection\":[\"Ad Fraud\",\"Resources\",\"Topics\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ad-fraud-essentials\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ad-fraud-essentials\\\/\",\"name\":\"Ad fraud: the essentials - 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