The US Twitter users favour contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability.<\/p>\n\n\n\n
Integral Ad Science (IAS) has released new report, surveyed over 1,000 US consumers to explore how they experience advertising and content within Twitter\u2019s dynamic in-feed environment. The results are based on responses from US Twitter users in April 2021.<\/p>\n\n\n\n
The new study demonstrates that in-feed ads can enhance the consumer experience and engagement alongside Twitter\u2019s ever-evolving newsfeed, IAS said in a press statement.<\/p>\n\n\n\n
Tony Marlow, chief marketing officer, IAS, said, \u201cOur latest research can help marketers better navigate the contextual relevance of their advertising within dynamic social media environments. Every marketer wants to make quality connections with their respective audience, and we\u2019re working with Twitter to provide new in-feed brand safety and suitability solutions that increase both campaign relevance and effectiveness.\u201d<\/p>\n\n\n\n
Known for keeping consumers up to date on trending topics, Twitter delivers an in-feed ad experience directly within its evolving newsfeed, and this new research revealed the following about consumers\u2019 social media behaviour:<\/p>\n\n\n\n