{"id":297232,"date":"2021-02-24T05:00:00","date_gmt":"2021-02-24T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/new-targeting-with-ias-context-control\/"},"modified":"2024-11-13T09:41:14","modified_gmt":"2024-11-13T09:41:14","slug":"new-targeting-with-ias-context-control","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/new-targeting-with-ias-context-control\/","title":{"rendered":"New Targeting Opportunities with IAS Context Control"},"content":{"rendered":"

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IAS offers industry-leading technology to understand the true context, sentiment, and semantics of a given webpage – at scale. This delivers programmatic buyers unprecedented precision for targeting content that is contextually relevant for seasonal campaigns to engage buyers and increase favorability for your brand.<\/span><\/p>\n

Capitalise on Seasonal Audiences\u00a0\u00a0\u00a0<\/b><\/p>\n

Autumn holidays and events will look different in 2021 as a result of the global pandemic. While we may not attend some events in person, most consumers will still celebrate holidays and watch live sports at home. Advertisers need to ensure their messages are reaching these consumers and making an impact. IAS\u2019s predictive science pre-screens pages and categorizes them before a bid is placed, enabling you to target seasonal autumn content and amplify your brand where consumers are looking.<\/span><\/p>\n

What you get<\/b><\/p>\n