{"id":297257,"date":"2021-07-16T01:59:23","date_gmt":"2021-07-16T01:59:23","guid":{"rendered":"https:\/\/integralads.com\/insider\/8-out-of-10-indonesian-consumers-will-stop-using-brands-that-do-this\/"},"modified":"2023-08-08T23:16:18","modified_gmt":"2023-08-08T23:16:18","slug":"8-out-of-10-indonesian-consumers-will-stop-using-brands-that-do-this","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/8-out-of-10-indonesian-consumers-will-stop-using-brands-that-do-this\/","title":{"rendered":"8 out of 10 Indonesian consumers will stop using brands that do this"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/insider2021dev.wpengine.com\/wp-content\/uploads\/2020\/04\/ripple-effect-email-header-1-760x424.jpg\" alt=\"ripple-effect-study\"\/><\/figure>\n\n\n\n<p>The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before.&nbsp;Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to get a sense of what consumers are saying about ad environment quality and to better understand the potentially larger consequences brands face when appearing next to low quality content.&nbsp;<\/p>\n\n\n\n<p>Our research revealed that:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>88% of Singapore consumers&nbsp;<\/strong>are deeply affected by the content and environments in which they experience a brand\u2019s ad, therefore impacting overall consumer ad engagement.<\/li>\n\n\n\n<li><strong>Almost 8 out 10 of Indonesia consumers<\/strong>&nbsp;will stop using brands altogether when they see ads appear next to low quality or unsafe content.<\/li>\n<\/ul>\n\n\n\n<p>Download \u2018The Ripple Effect Study- Indonesia Edition\u2019 and dive into our insights today! The Indonesia report is available in both English and Bahasa Indonesia.&nbsp;<a href=\"https:\/\/insider2021dev.wpengine.com\/sea\/singapore-consumers-are-affected-by-ad-environment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interested in \u2018The Ripple Effect Study- Singapore Edition\u2019? The study is available for download here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before.&nbsp;Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,219],"tags":[],"class_list":["post-297257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 out of 10 Indonesian consumers will stop using brands that do this - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/8-out-of-10-indonesian-consumers-will-stop-using-brands-that-do-this\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 out of 10 Indonesian consumers will stop using brands that do this\" \/>\n<meta property=\"og:description\" content=\"The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before.&nbsp;Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/8-out-of-10-indonesian-consumers-will-stop-using-brands-that-do-this\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-16T01:59:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T23:16:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/07\/Copy-of-REGIONAL-MANAGERS-New-Insider-Tiles-Template-860x860-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/8-out-of-10-indonesian-consumers-will-stop-using-brands-that-do-this\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/8-out-of-10-indonesian-consumers-will-stop-using-brands-that-do-this\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"8 out of 10 Indonesian consumers will stop using brands that do this\",\"datePublished\":\"2021-07-16T01:59:23+00:00\",\"dateModified\":\"2023-08-08T23:16:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/8-out-of-10-indonesian-consumers-will-stop-using-brands-that-do-this\/\"},\"wordCount\":177,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/8-out-of-10-indonesian-consumers-will-stop-using-brands-that-do-this\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/07\/Copy-of-REGIONAL-MANAGERS-New-Insider-Tiles-Template-860x860-2.jpg\",\"articleSection\":[\"Brand Safety &amp; 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