{"id":297258,"date":"2020-04-29T02:01:00","date_gmt":"2020-04-29T02:01:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/88-of-singapore-consumers-are-affected-by-ad-environment\/"},"modified":"2023-07-12T08:54:20","modified_gmt":"2023-07-12T08:54:20","slug":"88-of-singapore-consumers-are-affected-by-ad-environment","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/88-of-singapore-consumers-are-affected-by-ad-environment\/","title":{"rendered":"88% of Singapore consumers are affected by ad environment"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/insider2021dev.wpengine.com\/wp-content\/uploads\/2020\/04\/ripple-effect-email-header-1-760x424.jpg\" alt=\"ripple-effect-study\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before.&nbsp;Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to get a sense of what consumers are saying about ad environment quality and to better understand the potentially larger consequences brands face when appearing next to low quality content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our research revealed that:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>88% of Singapore consumers&nbsp;<\/strong>are deeply affected by the content and environments in which they experience a brand\u2019s ad, therefore impacting overall consumer ad engagement.<\/li><li><strong>Almost 8 out 10 of Indonesia consumers<\/strong>&nbsp;will stop using brands altogether when they see ads appear next to low quality or unsafe content.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Download \u2018The Ripple Effect Study- Singapore Edition\u2019 and dive into our insights today!&nbsp;<a href=\"https:\/\/insider2021dev.wpengine.com\/sea\/indonesia-consumers-will-stop-using-brands-that-does-this\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u2018The Ripple Effect Study- Indonesia Edition\u2019 is available for download here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before.&nbsp;Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to&#8230;<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223],"tags":[],"class_list":["post-297258","post","type-post","status-publish","format-standard","hentry","category-brand-safety-suitability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>88% of Singapore consumers are affected by ad environment - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/88-of-singapore-consumers-are-affected-by-ad-environment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"88% of Singapore consumers are affected by ad environment\" \/>\n<meta property=\"og:description\" content=\"The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before.&nbsp;Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/88-of-singapore-consumers-are-affected-by-ad-environment\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-29T02:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T08:54:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insider2021dev.wpengine.com\/wp-content\/uploads\/2020\/04\/ripple-effect-email-header-1-760x424.jpg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/88-of-singapore-consumers-are-affected-by-ad-environment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/88-of-singapore-consumers-are-affected-by-ad-environment\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"88% of Singapore consumers are affected by ad environment\",\"datePublished\":\"2020-04-29T02:01:00+00:00\",\"dateModified\":\"2023-07-12T08:54:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/88-of-singapore-consumers-are-affected-by-ad-environment\\\/\"},\"wordCount\":159,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/88-of-singapore-consumers-are-affected-by-ad-environment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insider2021dev.wpengine.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ripple-effect-email-header-1-760x424.jpg\",\"articleSection\":[\"Brand Safety &amp; Suitability\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/88-of-singapore-consumers-are-affected-by-ad-environment\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/88-of-singapore-consumers-are-affected-by-ad-environment\\\/\",\"name\":\"88% of Singapore consumers are affected by ad environment - 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