{"id":297262,"date":"2021-07-19T08:57:56","date_gmt":"2021-07-19T08:57:56","guid":{"rendered":"https:\/\/integralads.com\/insider\/case-study-drive-operational-and-financial-efficiencies-by-using-ias-automated-tag-with-google\/"},"modified":"2023-08-08T23:51:45","modified_gmt":"2023-08-08T23:51:45","slug":"case-study-drive-operational-and-financial-efficiencies-by-using-ias-automated-tag-with-google","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/case-study-drive-operational-and-financial-efficiencies-by-using-ias-automated-tag-with-google\/","title":{"rendered":"Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google"},"content":{"rendered":"\n

As the world’s largest media network, OMD is known to drive efficiencies on behalf of clients and pride themselves on the quick turnaround times from campaign briefs to the campaign go-live. However, tag wrapping has been traditionally time-consuming. To accelerate, automate and streamline the processes of getting campaigns live, OMD New Zealand partnered with IAS to utilise automated tagging- the only automated verification within Google Campaign Manager. <\/p>\n\n\n\n

Through this partnership, OMD New Zealand achieved the following results for two of their largest customers during the busy retail period of Q4: <\/p>\n\n\n\n

1. Decreased tag wrapping time by half<\/strong>. The tag wrapping time reduced from 5 min to 2.5 min- down 50%. The OMD operations team saved 32 hours in Q4 <\/p>\n\n\n\n

2. Increased ROI<\/strong> by mitigating unsafe\/ IVT inventory: For every $1 spent on IAS Firewall, OMD NZ saved $98 on unsafe\/ IVT inventory <\/p>\n\n\n\n

3. Reinvested media savings.<\/strong> OMD New Zealand was able to reinvest the budget from 1.3 million unsafe\/IVT impressions. <\/p>\n\n\n\n

Download our case study to learn more about how IAS\u2019s Automated Tag with Google helped OMD New Zealand cut tag wrapping time in half for two of their largest customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the world’s largest media network, OMD is known to drive efficiencies on behalf of clients and pride themselves on the quick turnaround times from campaign briefs to the campaign go-live. However, tag wrapping has been traditionally time-consuming. To accelerate,…<\/p>\n","protected":false},"author":22,"featured_media":305459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217,186,82],"tags":[],"class_list":["post-297262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac","category-efficiency-optimisation-apac","category-uncategorized-apac"],"acf":[],"yoast_head":"\nCase Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/case-study-drive-operational-and-financial-efficiencies-by-using-ias-automated-tag-with-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google\" \/>\n<meta property=\"og:description\" content=\"As the world’s largest media network, OMD is known to drive efficiencies on behalf of clients and pride themselves on the quick turnaround times from campaign briefs to the campaign go-live. 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