{"id":297269,"date":"2021-03-10T10:29:00","date_gmt":"2021-03-10T10:29:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/kekuatan-konteks-di-indonesia\/"},"modified":"2023-08-08T23:17:21","modified_gmt":"2023-08-08T23:17:21","slug":"kekuatan-konteks-di-indonesia","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/","title":{"rendered":"Kekuatan Konteks di Indonesia"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/insider2021dev.wpengine.com\/wp-content\/uploads\/2021\/03\/APAC_Power_Of_Context_insider_article_header-1.jpg\" alt=\"\" class=\"wp-image-128125\"\/><\/figure>\n\n\n\n<p>Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin berpikir iklan tersebut tidak tepat untuk Anda, karena tidak terkait dengan konten yang Anda minati. Dan Anda tidak sendiri. Faktanya,&nbsp;<strong>96% konsumen di Indonesia merasa setidaknya cukup penting bahwa iklan harus relevan dengan konten yang sedang mereka konsumsi.<\/strong><\/p>\n\n\n\n<p>Untuk teknologi&nbsp;<em>programmatic<\/em>, menargetkan pengguna berdasarkan konteks halaman terbukti sangat efektif \u2013 ditambah lagi menjadi salah satu alternatif yang layak untuk penargetan audiens tanpa cookie.<\/p>\n\n\n\n<p>Penelitian kami juga menunjukkan bagaimana iklan yang&nbsp;<strong>relevan secara kontekstual<\/strong>&nbsp;mempengaruhi kemampuan konsumen untuk mengingat iklan dan cenderung menghasilkan opini konsumen yang positif terhadap merek tersebut.<\/p>\n\n\n\n<p><em>Download<\/em>&nbsp;penelitian&nbsp;<strong>Kekuatan Konteks<\/strong>&nbsp;di Indonesia untuk mempelajari bagaimana iklan dengan konteks yang relevan dapat memaksimalkan hasil dan efisiensi biaya kampanye digital Anda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[214,219],"tags":[],"class_list":["post-297269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-apac","category-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kekuatan Konteks di Indonesia - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kekuatan Konteks di Indonesia\" \/>\n<meta property=\"og:description\" content=\"Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-10T10:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T23:17:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/03\/APAC_Indonesia_Research_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Kekuatan Konteks di Indonesia\",\"datePublished\":\"2021-03-10T10:29:00+00:00\",\"dateModified\":\"2023-08-08T23:17:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/\"},\"wordCount\":161,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/APAC_Indonesia_Research_Tile.jpg\",\"articleSection\":[\"Contextual Targeting\",\"Research\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/\",\"name\":\"Kekuatan Konteks di Indonesia - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/APAC_Indonesia_Research_Tile.jpg\",\"datePublished\":\"2021-03-10T10:29:00+00:00\",\"dateModified\":\"2023-08-08T23:17:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/APAC_Indonesia_Research_Tile.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/APAC_Indonesia_Research_Tile.jpg\",\"width\":860,\"height\":860,\"caption\":\"Indonesia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/kekuatan-konteks-di-indonesia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kekuatan Konteks di Indonesia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kekuatan Konteks di Indonesia - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/","og_locale":"en_US","og_type":"article","og_title":"Kekuatan Konteks di Indonesia","og_description":"Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin...","og_url":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/","og_site_name":"Integral Ad Science","article_published_time":"2021-03-10T10:29:00+00:00","article_modified_time":"2023-08-08T23:17:21+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/03\/APAC_Indonesia_Research_Tile.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Kekuatan Konteks di Indonesia","datePublished":"2021-03-10T10:29:00+00:00","dateModified":"2023-08-08T23:17:21+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/"},"wordCount":161,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/03\/APAC_Indonesia_Research_Tile.jpg","articleSection":["Contextual Targeting","Research"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/","url":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/","name":"Kekuatan Konteks di Indonesia - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/03\/APAC_Indonesia_Research_Tile.jpg","datePublished":"2021-03-10T10:29:00+00:00","dateModified":"2023-08-08T23:17:21+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/03\/APAC_Indonesia_Research_Tile.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/03\/APAC_Indonesia_Research_Tile.jpg","width":860,"height":860,"caption":"Indonesia"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"Kekuatan Konteks di Indonesia"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=297269"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/305415"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=297269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=297269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=297269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}