{"id":297269,"date":"2021-03-10T10:29:00","date_gmt":"2021-03-10T10:29:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/kekuatan-konteks-di-indonesia\/"},"modified":"2023-08-08T23:17:21","modified_gmt":"2023-08-08T23:17:21","slug":"kekuatan-konteks-di-indonesia","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/","title":{"rendered":"Kekuatan Konteks di Indonesia"},"content":{"rendered":"\n
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Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin berpikir iklan tersebut tidak tepat untuk Anda, karena tidak terkait dengan konten yang Anda minati. Dan Anda tidak sendiri. Faktanya, 96% konsumen di Indonesia merasa setidaknya cukup penting bahwa iklan harus relevan dengan konten yang sedang mereka konsumsi.<\/strong><\/p>\n\n\n\n

Untuk teknologi programmatic<\/em>, menargetkan pengguna berdasarkan konteks halaman terbukti sangat efektif \u2013 ditambah lagi menjadi salah satu alternatif yang layak untuk penargetan audiens tanpa cookie.<\/p>\n\n\n\n

Penelitian kami juga menunjukkan bagaimana iklan yang relevan secara kontekstual<\/strong> mempengaruhi kemampuan konsumen untuk mengingat iklan dan cenderung menghasilkan opini konsumen yang positif terhadap merek tersebut.<\/p>\n\n\n\n

Download<\/em> penelitian Kekuatan Konteks<\/strong> di Indonesia untuk mempelajari bagaimana iklan dengan konteks yang relevan dapat memaksimalkan hasil dan efisiensi biaya kampanye digital Anda.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin…<\/p>\n","protected":false},"author":22,"featured_media":305415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[214,219],"tags":[],"class_list":["post-297269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-apac","category-research-apac"],"acf":[],"yoast_head":"\nKekuatan Konteks di Indonesia - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/kekuatan-konteks-di-indonesia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kekuatan Konteks di Indonesia\" \/>\n<meta property=\"og:description\" content=\"Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. 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