{"id":297299,"date":"2020-05-27T17:03:00","date_gmt":"2020-05-27T17:03:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/masters-of-media-jean-thomas-pomelo-fashion\/"},"modified":"2024-06-17T11:58:21","modified_gmt":"2024-06-17T11:58:21","slug":"masters-of-media-jean-thomas-pomelo-fashion","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-jean-thomas-pomelo-fashion\/","title":{"rendered":"Masters of Media: Jean Thomas, Pomelo Fashion"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

In this exclusive \u201cMasters of Media<\/a>\u201d series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital.<\/strong><\/em><\/p>\n\n\n\n

This issue, we speak with Jean Thomas<\/a>, CMO at Pomelo Fashion. He is a veteran leader with a proven track record in driving hyper-growth in global and local companies that he has worked with. He\u2019s an expert in Marketing, B2C companies, and eCommerce and has worked across Paris, London, Hong Kong, Singapore, Shanghai, Melbourne & Sydney.<\/p>\n\n\n\n

Integral Ad Science (IAS): Thank you for chatting with us Jean. Tell us about your digital advertising journey and what prompted you to join Pomelo Fashion?<\/strong><\/p>\n\n\n\n

Jean Thomas, Pomelo Fashion (Jean):<\/strong> I started my career in Hong Kong at a performance marketing agency, working with a variety of online travel companies that were beginning to shape the e-commerce landscape. I then led the marketing divisions for various e-commerce companies in Asia, most recently as CMO for RedMart and Lazada  \u2014  which eventually led me to Pomelo. I joined because I genuinely believed in the business model and the founders\u2019 vision for the company.<\/p>\n\n\n\n

IAS: What are the key industry developments in e-commerce you\u2019re excited about and what are the top key trends you foresee in 2020?<\/strong><\/p>\n\n\n\n

Jean:<\/strong> There are lots of possibilities for companies to explore innovative concepts to revolutionise the way consumers discover products. As companies continue improving their online platforms, we\u2019ll begin to see a move towards more content driven, fully integrated digital services that are able to help businesses connect with consumers. We started to see the beginning of this in 2019, with live-streaming and AR being used not only for content marketing, but as ways to enhance the user experience through technology, and I expect this trend to continue through 2020 and beyond.<\/p>\n\n\n\n

IAS: How will 5G technology impact the way we live and shop on-trend, online, on-the-go?<\/strong><\/p>\n\n\n\n

Jean:<\/strong> I think as 5G technology becomes more prevalent that it\u2019ll transform businesses across different industries and improve the way companies interact with consumers; companies will invest heavily on rich media and video-based content to best utilise this technology. For us at Pomelo, we\u2019ll continue to prioritise a seamless online customer experience, and 5G will definitely help us on this journey.<\/p>\n\n\n\n

IAS: What are the key innovations your team is spearheading at Pomelo to keep in pace with its discerning shoppers in the region?<\/strong><\/p>\n\n\n\n

Jean:<\/strong> We recently launched in-app livestream to celebrate our SS20 collection event, becoming the first fashion brand in Southeast Asia to bring this technology to consumers. We have lots of other initiatives lined up throughout the year, including innovative loyalty programmes and driving technology developments to deliver an enhanced retail and omnichannel experience to consumers across the region.<\/p>\n\n\n\n

IAS: What do you do in your free time? Any books or podcasts you\u2019d like to recommend to our readers?<\/strong><\/p>\n\n\n\n

Jean:<\/strong> I\u2019ve always enjoyed travelling in general, but since moving to Bangkok I\u2019ve been exploring cities around Asia whenever I have the time. I\u2019m currently reading The Score Takes Care of Itself: My Philosophy of Leadership. I\u2019ve found that sports leadership is a great analogy for effective leadership and there are a lot of examples that are applicable to management in a business context.<\/p>\n\n\n\n

IAS: What is your advice to the fresh talent entering the industry?<\/strong><\/p>\n\n\n\n

Jean:<\/strong> I really value the experience I gained from doing performance marketing; it helped give me a clearer view of marketing overall. When you\u2019re just starting out, my first piece of advice would be to become a specialist \u2014 pick something you\u2019re interested in, and become the best in your field at that. If you\u2019re interested in digital marketing in particular, there\u2019s nowhere better to learn than at an e-commerce company!<\/p>\n\n\n\n

Read more about our Masters of Media series<\/a>. If you\u2019d like to be featured or to speak with us, contact us today<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

In this exclusive \u201cMasters of Media\u201d series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. This issue, we speak with Jean Thomas, CMO at Pomelo Fashion. He is a veteran leader…<\/p>\n","protected":false},"author":1,"featured_media":333085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218,216],"tags":[],"class_list":["post-297299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-apac","category-resources-apac"],"acf":[],"yoast_head":"\nMasters of Media: Jean Thomas, Pomelo Fashion - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/masters-of-media-jean-thomas-pomelo-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masters of Media: Jean Thomas, Pomelo Fashion\" \/>\n<meta property=\"og:description\" content=\"In this exclusive \u201cMasters of Media\u201d series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. 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