{"id":297317,"date":"2020-10-07T19:08:00","date_gmt":"2020-10-07T19:08:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/"},"modified":"2024-06-21T06:30:06","modified_gmt":"2024-06-21T06:30:06","slug":"masters-of-media-laura-wall-shopper-media-group-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/","title":{"rendered":"Masters of Media \u2013 Laura Wall, Shopper Media Group"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

In this exclusive \u201cMasters of Media\u201d series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital.<\/strong><\/em><\/p>\n\n\n\n

Laura Wall<\/a> is currently the Head of Programmatic at Shopper Media Group. She\u2019s extremely experienced in broadcast media having worked in both London and Sydney covering cinema, newspapers, digital and most recently OOH.<\/p>\n\n\n\n

Integral Ad Science (IAS): Laura, please tell us about your digital advertising journey and your current role<\/strong><\/p>\n\n\n\n

Laura<\/strong>: I have worked in media for over 13 years, starting in radio at Nova in 2007. I gained experience in broadcast media in both London and Sydney covering cinema, newspapers, digital and most recently OOH. Throughout my career, I have seen the evolution of digital and data-driven media and I am incredibly passionate about how data helps us to communicate better across a diverse range of audiences. My interest in programmatic OOH really solidified after returning from maternity leave, which has led to my current role driving the programmatic OOH journey for Shopper Media Group. The power of broadcast media using audience data is very exciting.  <\/p>\n\n\n\n

IAS: How has the COVID-19 impacted consumer behaviours with regards to retail industry at large?
<\/strong>
Laura<\/strong>: COVID-19 pandemic has had a profound impact on consumer\u2019s lives, driving consumers to behave differently and many Australians adapting to the \u2018new normal\u2019. Nationwide lockdowns, job losses, and general uncertainty about the future have meant consumers are more conscious about their spending. While some retailers are seeing demand fall and consumers shift to e-commerce, others are seeing unprecedented spikes in demand. Grocery retailers have had to deal with supply issues as consumers stock up on essentials. Some shoppers have increased their use of online channels but with many living locally and people preparing more meals at home, local shopping centres have provided a safe and convenient place to visit with many shoppers now visiting with the same frequency as they did pre-COVID. I have been lucky to be working at Shopper Media at this time where essential retail has continued to attract and grow local audiences in convenience-based shopping environments. <\/p>\n\n\n\n

IAS: What changes do you expect in spending habits over the holiday season?<\/strong><\/p>\n\n\n\n

Laura<\/strong>: Whilst 2020 has changed many things, in a recent study by Shopper Media, summer this year is likely to see consumers keen to entertain or travel locally while adhering to the restrictions in their state. The study showed that consumers are likely to stockpile food and alcohol for entertaining, with 57% buying more alcohol in summer than at any other time of year. People still want to enjoy the holiday season, and celebrate with friends and family, probably more so than ever before. So, whilst we might see a shift in how consumers buy products online versus instore, consumers will still be splurging on goods for the festive and summer season. Coming weeks will determine whether reduced restrictions lead to more of the festive and summer fun centered around our homes rather than at bars and restaurants. <\/p>\n\n\n\n

IAS: Any tips for marketers navigating the new normal?<\/strong><\/p>\n\n\n\n

Laura<\/strong>: I think now more than ever it is important for brands to connect with consumers with the right tone in the right environments. We have seen consumer behaviours changing faster than ever before due to COVID-19 and therefore there is an increasing need to stay in touch with consumer sentiment and behaviours throughout these changing times. More than ever it will be important for marketers to relate to their audience and be nimble and useful as consumers work out what it means for them. <\/p>\n\n\n\n

IAS: What are the key initiatives pertaining to digital media quality your company is prioritizing currently? E.g. ad fraud, viewability, brand suitability<\/strong><\/p>\n\n\n\n

Laura<\/strong>: We are working closely with the IAB to create standards for the measurement of OOH. We have also been working with verification businesses over the last 3 years. Without consistent verification and measurement, its will be difficult to build trust in the medium.<\/p>\n\n\n\n

IAS: What is the future of programmatic DOOH in Australia?<\/strong><\/p>\n\n\n\n

Laura<\/strong>: The DOOH space is exciting. We have seen significant growth in the last 5 years with the digitisation of static panels, which now represent 54% of the OOH market. This has been a driving factor for programmatic trading in OOH. In the coming years, we will see greater adoption of programmatic within OOH. The use data matched with technology means that brands can now access one of the best broadcast mediums, utilising data to optimise campaigns, and ensure they are reaching the right audience at the right time. <\/p>\n\n\n\n

IAS: What\u2019s your favourite book\/podcast\/movie and why?<\/strong><\/p>\n\n\n\n

Laura<\/strong>: I just can\u2019t go past Love Actually. I have watched it every Christmas since its release, I am a total sucker for true romance. <\/p>\n\n\n\n

IAS: What is your advice to the fresh talent in the industry?<\/strong><\/p>\n\n\n\n

Laura<\/strong>: Don\u2019t ever stop learning. Be inquisitive, ask questions and have fun. When you are young you may be driven to get that next promotion and feel highly motivated by money \u2013 but knowledge is the most important currency. Don\u2019t be afraid to change direction throughout your career, and always look for opportunities within the company you work for and the industry in general. I am so grateful for the wide variety of experiences I\u2019ve had both here and overseas. If you asked me three years ago what role I would be doing in the future, I don\u2019t think I would have guessed I would be in my current role. So my advice would be open to new opportunities and always be brave to try something new.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this exclusive \u201cMasters of Media\u201d series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Laura Wall is currently the Head of Programmatic at Shopper Media Group. She\u2019s extremely…<\/p>\n","protected":false},"author":1,"featured_media":333617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218,216],"tags":[],"class_list":["post-297317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-apac","category-resources-apac"],"acf":[],"yoast_head":"\nMasters of Media \u2013 Laura Wall, Shopper Media Group - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masters of Media \u2013 Laura Wall, Shopper Media Group\" \/>\n<meta property=\"og:description\" content=\"In this exclusive \u201cMasters of Media\u201d series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Laura Wall is currently the Head of Programmatic at Shopper Media Group. She\u2019s extremely...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-07T19:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-21T06:30:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2020\/10\/IAS_Rebrand_Masters-of-Media-Laura-Wall_860x860.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Masters of Media \u2013 Laura Wall, Shopper Media Group\",\"datePublished\":\"2020-10-07T19:08:00+00:00\",\"dateModified\":\"2024-06-21T06:30:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/\"},\"wordCount\":955,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/IAS_Rebrand_Masters-of-Media-Laura-Wall_860x860.png\",\"articleSection\":[\"Insights\",\"Resources\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/\",\"name\":\"Masters of Media \u2013 Laura Wall, Shopper Media Group - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/IAS_Rebrand_Masters-of-Media-Laura-Wall_860x860.png\",\"datePublished\":\"2020-10-07T19:08:00+00:00\",\"dateModified\":\"2024-06-21T06:30:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/IAS_Rebrand_Masters-of-Media-Laura-Wall_860x860.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/IAS_Rebrand_Masters-of-Media-Laura-Wall_860x860.png\",\"width\":860,\"height\":860},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/masters-of-media-laura-wall-shopper-media-group-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Masters of Media \u2013 Laura Wall, Shopper Media Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Masters of Media \u2013 Laura Wall, Shopper Media Group - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/","og_locale":"en_US","og_type":"article","og_title":"Masters of Media \u2013 Laura Wall, Shopper Media Group","og_description":"In this exclusive \u201cMasters of Media\u201d series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Laura Wall is currently the Head of Programmatic at Shopper Media Group. She\u2019s extremely...","og_url":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/","og_site_name":"Integral Ad Science","article_published_time":"2020-10-07T19:08:00+00:00","article_modified_time":"2024-06-21T06:30:06+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2020\/10\/IAS_Rebrand_Masters-of-Media-Laura-Wall_860x860.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Masters of Media \u2013 Laura Wall, Shopper Media Group","datePublished":"2020-10-07T19:08:00+00:00","dateModified":"2024-06-21T06:30:06+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/"},"wordCount":955,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2020\/10\/IAS_Rebrand_Masters-of-Media-Laura-Wall_860x860.png","articleSection":["Insights","Resources"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/","url":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/","name":"Masters of Media \u2013 Laura Wall, Shopper Media Group - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2020\/10\/IAS_Rebrand_Masters-of-Media-Laura-Wall_860x860.png","datePublished":"2020-10-07T19:08:00+00:00","dateModified":"2024-06-21T06:30:06+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2020\/10\/IAS_Rebrand_Masters-of-Media-Laura-Wall_860x860.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2020\/10\/IAS_Rebrand_Masters-of-Media-Laura-Wall_860x860.png","width":860,"height":860},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/masters-of-media-laura-wall-shopper-media-group-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"Masters of Media \u2013 Laura Wall, Shopper Media Group"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/apac\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=297317"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/333617"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=297317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=297317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=297317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}