
{"id":297338,"date":"2021-07-30T03:30:44","date_gmt":"2021-07-30T03:30:44","guid":{"rendered":"https:\/\/integralads.com\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/"},"modified":"2023-08-09T13:36:39","modified_gmt":"2023-08-09T13:36:39","slug":"bedah-faedah-ad-verification-brand-safety-dan-suitability","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/","title":{"rendered":"Bedah Faedah &#8211; Ad Verification: Brand Safety dan Suitability"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dengan meningkatnya konsumsi konten digital, risiko merek (brand risk) tidak dapat dihindari. Faktanya, menurut Laporan Kualitas Media terbaru dari IAS, tingkat risiko merek di Indonesia itu lebih tinggi daripada rata-rata dunia. Karena itu, sangatlah penting bagi merek dan pengiklan di Indonesia untuk beriklan di lingkungan digital di mana konten selaras dengan citra, nilai, dan pesan merek. Halaman web yang aman untuk merek akan menjadi lebih kondusif untuk membantu pemasar mencapai tujuan mereka dalam mengaktifkan konsumen untuk mengambil tindakan, melalui penempatan dan sentimen yang positif. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam rekaman sesi webinar ini, pakar Industri Arfitrianto Zulnaini, Sales Director Indonesia dari IAS, saat akan membahas prinsip dasar &#8216;Brand Safety dan Suitability&#8217;, dan bagaimana pemasar digital dapat mengoptimalkan kampanye mereka dan memastikan bahwa iklan mereka ditampilkan di lingkungan yang aman. Silahkan unduh rekaman dari sesi webinar ini dibawah. Kami berharap rekaman ini bermanfaat bagi Anda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dengan meningkatnya konsumsi konten digital, risiko merek (brand risk) tidak dapat dihindari. Faktanya, menurut Laporan Kualitas Media terbaru dari IAS, tingkat risiko merek di Indonesia itu lebih tinggi daripada rata-rata dunia. Karena itu, sangatlah penting bagi merek dan pengiklan di&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,220],"tags":[],"class_list":["post-297338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-webinars-videos-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bedah Faedah - Ad Verification: Brand Safety dan Suitability - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bedah Faedah - Ad Verification: Brand Safety dan Suitability\" \/>\n<meta property=\"og:description\" content=\"Dengan meningkatnya konsumsi konten digital, risiko merek (brand risk) tidak dapat dihindari. Faktanya, menurut Laporan Kualitas Media terbaru dari IAS, tingkat risiko merek di Indonesia itu lebih tinggi daripada rata-rata dunia. Karena itu, sangatlah penting bagi merek dan pengiklan di...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-30T03:30:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T13:36:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/07\/APAC_Context_Research_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Bedah Faedah &#8211; Ad Verification: Brand Safety dan Suitability\",\"datePublished\":\"2021-07-30T03:30:44+00:00\",\"dateModified\":\"2023-08-09T13:36:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/\"},\"wordCount\":149,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/APAC_Context_Research_Tile.jpg\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Webinars &amp; Videos\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/\",\"name\":\"Bedah Faedah - Ad Verification: Brand Safety dan Suitability - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/APAC_Context_Research_Tile.jpg\",\"datePublished\":\"2021-07-30T03:30:44+00:00\",\"dateModified\":\"2023-08-09T13:36:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/APAC_Context_Research_Tile.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/APAC_Context_Research_Tile.jpg\",\"width\":860,\"height\":860,\"caption\":\"Webinar\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/bedah-faedah-ad-verification-brand-safety-dan-suitability\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bedah Faedah &#8211; Ad Verification: Brand Safety dan Suitability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\",\"name\":\"IAS Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"caption\":\"IAS Marketing\"},\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/2021-04-05-221343-9\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bedah Faedah - Ad Verification: Brand Safety dan Suitability - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/","og_locale":"en_US","og_type":"article","og_title":"Bedah Faedah - Ad Verification: Brand Safety dan Suitability","og_description":"Dengan meningkatnya konsumsi konten digital, risiko merek (brand risk) tidak dapat dihindari. Faktanya, menurut Laporan Kualitas Media terbaru dari IAS, tingkat risiko merek di Indonesia itu lebih tinggi daripada rata-rata dunia. Karena itu, sangatlah penting bagi merek dan pengiklan di...","og_url":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/","og_site_name":"Integral Ad Science","article_published_time":"2021-07-30T03:30:44+00:00","article_modified_time":"2023-08-09T13:36:39+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/07\/APAC_Context_Research_Tile.jpg","type":"image\/jpeg"}],"author":"IAS Marketing","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Marketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/"},"author":{"name":"IAS Marketing","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49"},"headline":"Bedah Faedah &#8211; Ad Verification: Brand Safety dan Suitability","datePublished":"2021-07-30T03:30:44+00:00","dateModified":"2023-08-09T13:36:39+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/"},"wordCount":149,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/07\/APAC_Context_Research_Tile.jpg","articleSection":["Brand Safety &amp; Suitability","Webinars &amp; Videos"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/","url":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/","name":"Bedah Faedah - Ad Verification: Brand Safety dan Suitability - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/07\/APAC_Context_Research_Tile.jpg","datePublished":"2021-07-30T03:30:44+00:00","dateModified":"2023-08-09T13:36:39+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/07\/APAC_Context_Research_Tile.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/07\/APAC_Context_Research_Tile.jpg","width":860,"height":860,"caption":"Webinar"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/bedah-faedah-ad-verification-brand-safety-dan-suitability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"Bedah Faedah &#8211; Ad Verification: Brand Safety dan Suitability"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49","name":"IAS Marketing","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","caption":"IAS Marketing"},"url":"https:\/\/integralads.com\/apac\/insider\/author\/2021-04-05-221343-9\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=297338"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/297338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/305575"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=297338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=297338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=297338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}