{"id":297341,"date":"2021-08-04T07:16:00","date_gmt":"2021-08-04T07:16:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/matterkind-contextual-targeting-case-study\/"},"modified":"2023-08-08T23:40:40","modified_gmt":"2023-08-08T23:40:40","slug":"matterkind-contextual-targeting-case-study","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/matterkind-contextual-targeting-case-study\/","title":{"rendered":"Driving Demand for an International School"},"content":{"rendered":"\n\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\">An advertiser and long-time partner for Matterkind has a niche education product \u2013 international schools. Their business strategy is to drive enrollment by targeting international workers &amp; ex-pats to sign-up for Open Houses.&nbsp;<\/p>\n<p>\n\n\n<p><\/p>\n\n\n<\/p>\n<p class=\"wp-block-paragraph\">Due to the COVID-19 pandemic, they had to shift their focus to purely digital activation, including bringing their Open Houses to a virtual environment. Matterkind was tasked to drive awareness &amp; quality traffic to these Virtual Open Houses.<\/p>\n<p>\n\n\n<p><\/p>\n\n\n<\/p>\n<p class=\"wp-block-paragraph\">With IAS Context Control Targeting, Matterkind was able to target contextually relevant content without the use of 3rd party cookies. This helped increase the advertiser\u2019s awareness and consideration through:<\/p>\n<p>\n\n\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Accurate classification at scale of content<\/li>\n<li>Deeper classification of content through sentiment and emotion detection<\/li>\n<li>Back to School &#8211; Elementary and High School and Starting a Family Proxy Segments<\/li>\n<\/ul>\n<p>\n\n\n<p><\/p>\n\n\n<\/p>\n<p class=\"wp-block-paragraph\">Download the case study to learn more. <\/p>\n<p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>An advertiser and long-time partner for Matterkind has a niche education product \u2013 international schools. Their business strategy is to drive enrollment by targeting international workers &amp; ex-pats to sign-up for Open Houses.&nbsp; Due to the COVID-19 pandemic, they had&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217,214],"tags":[],"class_list":["post-297341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac","category-contextual-targeting-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Driving Demand for an International School - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Download our latest contextual targeting case study to see how IAS solutions enabled Matterkind to reach consumers without 3rd party cookies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/matterkind-contextual-targeting-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Demand for an International School\" \/>\n<meta property=\"og:description\" content=\"Download our latest contextual targeting case study to see how IAS solutions enabled Matterkind to reach consumers without 3rd party cookies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/matterkind-contextual-targeting-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Integralads\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-04T07:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T23:40:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/08\/APAC_Driving_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/matterkind-contextual-targeting-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/matterkind-contextual-targeting-case-study\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Driving Demand for an International School\",\"datePublished\":\"2021-08-04T07:16:00+00:00\",\"dateModified\":\"2023-08-08T23:40:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/matterkind-contextual-targeting-case-study\\\/\"},\"wordCount\":143,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/matterkind-contextual-targeting-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/APAC_Driving_Tile.jpg\",\"articleSection\":[\"Case Studies\",\"Contextual Targeting\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/matterkind-contextual-targeting-case-study\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/matterkind-contextual-targeting-case-study\\\/\",\"name\":\"Driving Demand for an International School - 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